Unfortunately, a threat to Jet.com is that their competition is growing daily. As more department stores transition into online e-commerce, this company could be snuffed. What Jet.com is doing to combat their competition is a respectable choice in the world of competitive business. They are keeping their prices lower than the competition. In addition, they have a unique pricing system for bulk items. The more a consumer buys, the less they pay for the bulk. “For me Jet is most useful for purchasing bulk items, or heavy items I don't want to carry home, such as paper towels, cat food and litter, trash bags and the like. If I were making a large purchase, such as a new TV or laptop, I would also use Jet as one of my price comparison sites” (Holton, Bill. AccessWorld®). The fact that consumers pay less for items in bulk will surely be appealing as Holton explains. The buying in bulk and price difference comparison is a great decision on Jet.com’s part. …show more content…
This is an advantage to all online e-commerce websites. Jet.com takes note of the shift into online retail and they are making sure that they keep up with the demand that consumers want from the new trend. “One thing is clear: It's all bad news for traditional retail categories such as supermarkets and department stores, which must figure out a way to compete with these companies” (Tuttle, Brad. Time.com). As Tuttle specifies, supermarkets are also taking a hit. Jet.com is taking this weakness and turning it into a advantage for themselves by offering products normally found in grocery stores within their website. This is a huge improvement for Jet.com’s