The JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion
and JcPenney’s website using webpagetest.org, the results state that JcPenney’s website is 0.645 seconds faster than Macy’s website. But while testing it with my own eyes, I believe that Macy’s website is a bit faster than Jcpenney’s website and easier to access. Factor 3:
Penney's current state. Brand Loyalty and Customer Retention Leveraging over a century of brand heritage, J.C. Penney may have built stronger brand loyalty and customer retention over time, particularly among its core older demographic. Kohl's acknowledges a loyalty deficit with its existing customers, but J.C. Penney's longevity as an established brand could foster deeper connections and repeat patronage if it continues meeting customer expectations. Despite acknowledging some loyalty deficits, Kohl's may still be more successful than J.C. Penney at fostering true brand loyalty and driving repeat purchase behavior, especially among its current target customers in the 35–54 age range. Kohl's could have a slight edge in using data-driven personalization, incentive programs, credit card strategies, and brand messaging to retain wallet share from its best customers.
Women had shopped at Penney’s for generations, drawn to their reputation for combining quality products with great discounts through clearance, coupons, and sales. Although Penney’s has tried to forget the drastic policies of Johnson, customers that fled due to his changes have been slow to
Marketing Mix JCPenney is an American company that is nationwide. JCPenney is headquartered in Plano, Texas. The company has several department stores that are located in the United States, and also in Puerto Rico, as well (Bhasin, 2018). JCPenney uses a low price strategy as a way to attract customers. For instance, the company send an email to its customers about upcoming events, which includes recent offers, clearance sales, coupons, and discounts as a way to increase sales within the company (Bhasin, 2018).
Macy's demographics is they are middle class in American. They prefer quality products at reasonable prices. They also accept the brands under Bloomingdales to offer high-end consumers an assortment of establishment brands such as Armani, Burberry etc. Forever 21 demographics are; they are mostly trying to target men but still big teens like 18 to24 year old's.
I am a senior that will be graduating in May of this year. I am a Finance major, that works as a contractor through Fidelity Investments. Prior to working at Fidelity, I worked through Macy’s as a Quality Auditor. Both Fidelity and Macy’s are multinational corporations. The Macy’s brand has a store in Dubai and they are planing to open a store in Abu Dhabi in the next few years; Macy’s also uses call centers located mostly in the Philippines and India.
Macy's, founded by Rowland Hussey Macy, has a long and varied history dating back to humble beginnings as a small dry goods chain with four locations opened up between 1843 and 1855. R.H. Macy's original stores all failed, but the tides began to change in 1858 after Macy moved to New York and founded "R.H. Macy & Co.," a more up-scale version of his original concept. In the span of about two decades, Macy's business grew significantly and took over eleven buildings on his block. In the 1900s, R.H. Macy and Co. saw even more significant growth.
Macy’s could benefit from a visual merchandising in many ways. A visual merchandising plan would help display products effectively which triggers an impulsion in potential customers to make a purchase. If Macy’s applied store and company identity, it would highlight and accentuate their style which would reflect how the product is perceived. There should be a message that resonates with the customer. A visual merchandising plan would also create a great shopping experience.
Today, I mainly go for the deals because the same brands are basically sold cheaper at other department stores. I would not dare spend more on the same item just to say it came from Macy’s. I prefer the same item at a cheaper price. According to the Chicago Tribune, Macy’s has struggled because it’s seen as a dull and old-school
Famous Footwear is a US based shoe store which has an assortment of shoes with a choice given to you of using an intended method to buy with the kind of coupons you are interested in procuring from an online store which you will need and you are confident to purchase with your choice of items you don’t find everywhere. If you look around for sales it is possible if you buy with use of Famous Footwear coupon codes as a reliable source of price cuts which you will want to adhere to in any purchase you get at time of making orders online. It is a possibility that Famous Footwear coupon codes make reduction in credit card bills you will want to buy from the web with price cuts you get as you browse through a web store you are confident in accessing.
Mike Jeffries negative attitude about selling bigger sized clothes has effect people all over the world. But every negative has a positive side, so maybe selling smaller sizes could be a good thing or possibly a bad thing. Should Abercombie and Fitch sell smaller sizes? No, I disagree with what Mike Jeffries is doing with his clothing line at Abercrombie and Fitch. It has caused people to have a negative outlook on the company because they find bigger people “uncool”, as Mike Jeffries said, “In every school there are the cool and popular kids, and then there are the not-so-cool kids, Candidly, we go after the cool kids.
With the launch of Retailer iQ, experiences became digital, personal, and mobile (“Entering the New”, 2014). Technology has changed how consumers and marketers do things (Perrault, Cannon, & McCarthy, 2015, p. 71). Retailer iQ, gives an edge because companies and retailers receive real-time data, in addition to giving retailers a way to reach their shoppers, and help consumers keep track of their coupons (“Entering the New”, 2014). http://www.adweek.com/sa-article/entering-new-era-digital-coupons-couponscom-rolls-out-its-retailer-iq-personalized-platform-158326 With the continuing growth of Retailer iQ, it gives Coupons.com an advantage.
Brick and Mortar Forever Though the retail industry is on a decline due to increasing numbers in E-commerce, many people continue to shop in brick and mortar stores. With new technological innovations in recent years, online shopping has become an alternative for those who don’t like to get out and actually shop. Prices are easier to match, and coupons are more readily available.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
