Compare And Contrast Jcpenney And Macy
Comprehensive Analysis Liquidity Liquidity is defined as the ability to convert assets quickly into to cash (Liquidity, 2014). A good standing liquidity is good for companies as well as investors and lenders to the company. For the company it’s a great indication as to whether it will meet short term maturing obligations or not. For creditors and investors, a good standing liquidity portrays the ability of how quick a company can pay off debts. Current Ratio (Current assets ÷ Current liabilities)
The JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion
and JcPenney’s website using webpagetest.org, the results state that JcPenney’s website is 0.645 seconds faster than Macy’s website. But while testing it with my own eyes, I believe that Macy’s website is a bit faster than Jcpenney’s website and easier to access. Factor 3:
Women had shopped at Penney’s for generations, drawn to their reputation for combining quality products with great discounts through clearance, coupons, and sales. Although Penney’s has tried to forget the drastic policies of Johnson, customers that fled due to his changes have been slow to
Marketing Mix JCPenney is an American company that is nationwide. JCPenney is headquartered in Plano, Texas. The company has several department stores that are located in the United States, and also in Puerto Rico, as well (Bhasin, 2018). JCPenney uses a low price strategy as a way to attract customers. For instance, the company send an email to its customers about upcoming events, which includes recent offers, clearance sales, coupons, and discounts as a way to increase sales within the company (Bhasin, 2018).
Macy's demographics is they are middle class in American. They prefer quality products at reasonable prices. They also accept the brands under Bloomingdales to offer high-end consumers an assortment of establishment brands such as Armani, Burberry etc. Forever 21 demographics are; they are mostly trying to target men but still big teens like 18 to24 year old's.
I am a senior that will be graduating in May of this year. I am a Finance major, that works as a contractor through Fidelity Investments. Prior to working at Fidelity, I worked through Macy’s as a Quality Auditor. Both Fidelity and Macy’s are multinational corporations. The Macy’s brand has a store in Dubai and they are planing to open a store in Abu Dhabi in the next few years; Macy’s also uses call centers located mostly in the Philippines and India.
Coupons and Loyal Cards o Coupons and loyalty cards are an efficient way of attracting and keeping customers loyal to a business. o Both coupons and loyalty cards effectiveness are directly related to cost which makes it easy for the action plan to be discontinued- this can be done by stopping the program altogether and honour those that have already been received. o This action can be monitored by staff on their POS system and the 365Cups statistics if loyalty cards or coupons have been scanned or used. o
I shop at Giant Food stores frequently. They offer special discounts and coupon offers to customers who join their customer membership club. Giant Foods is the most intuitive customer incentive program that I am aware. The member card is perhaps the most powerful tool for Giant because customers can use it at self-checkout, cashier-assisted checkout and download coupons to the member's card online. And Giant leverages market basket analysis by customizing their member’s shopping experience.
Macy’s could benefit from a visual merchandising in many ways. A visual merchandising plan would help display products effectively which triggers an impulsion in potential customers to make a purchase. If Macy’s applied store and company identity, it would highlight and accentuate their style which would reflect how the product is perceived. There should be a message that resonates with the customer. A visual merchandising plan would also create a great shopping experience.
Purchases should be made immediately without delay as coupons expire in a short span of time. Prestige of Nordstrom store It has lasted for 100 years now and there is possibility that people will make proper use of the status that Nordstrom holds for past few decades. The store is based in US and there is evidence of people from different countries buying from this website with assertion of getting impressed by items you can find on this site. Clothes and apparel being sold on the online store of Nordstrom has many inferences.
Before Allison & Partners got involved, RetailMeNot was seen as just another Groupon knockoff. In order to be seen as the next big IPO by analysts and investors, they needed serious validation. Allison & Partners showed that coupons were both cool and easily accessible to the new generation of consumers via RetailMeNot’s user-friendly website. There, users could download, print and use a mobile apps to use coupons for savings when shopping for thousands of favored retailers.
Famous Footwear is a US based shoe store which has an assortment of shoes with a choice given to you of using an intended method to buy with the kind of coupons you are interested in procuring from an online store which you will need and you are confident to purchase with your choice of items you don’t find everywhere. If you look around for sales it is possible if you buy with use of Famous Footwear coupon codes as a reliable source of price cuts which you will want to adhere to in any purchase you get at time of making orders online. It is a possibility that Famous Footwear coupon codes make reduction in credit card bills you will want to buy from the web with price cuts you get as you browse through a web store you are confident in accessing.
Mike Jeffries negative attitude about selling bigger sized clothes has effect people all over the world. But every negative has a positive side, so maybe selling smaller sizes could be a good thing or possibly a bad thing. Should Abercombie and Fitch sell smaller sizes? No, I disagree with what Mike Jeffries is doing with his clothing line at Abercrombie and Fitch. It has caused people to have a negative outlook on the company because they find bigger people “uncool”, as Mike Jeffries said, “In every school there are the cool and popular kids, and then there are the not-so-cool kids, Candidly, we go after the cool kids.
Coupons are a good way to attract first-time customers, which helps you grow your client base in the long term.
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