Macy’s could benefit from a visual merchandising in many ways. A visual merchandising plan would help display products effectively which triggers an impulsion in potential customers to make a purchase. If Macy’s applied store and company identity, it would highlight and accentuate their style which would reflect how the product is perceived. There should be a message that resonates with the customer. A visual merchandising plan would also create a great shopping experience. If the store front looks great, as does the rest of the store, this would involve engagement of potential customers. A good impression could go a long way, especially if existing customers like what they see, which might prompt new customers. Macy’s should make a