M8: Assignment 3 Deniro Dawson Justin Palyvoda Caitlin Gayle Po Melanie Shane INFO 290_21 Professor Chen Macy’s vs. JCPenney Word Count: 1205 Introduction Macy's, Inc. is a retail company operating stores, websites and mobile applications under various brands, such as Macy's. The Company sells a range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer goods.
This strategy has allowed Kohl’s to focus specifically on the active and casual lifestyle segment. Within the retail industry, Kohl’s holds a differentiated position due to its off-mall store base, robust digital business, and unique partnerships with brands like Sephora and Amazon (Kohl’s, n.d.). The increase in recent partnerships has improved growth, allowing Kohl’s to emphasize a data-centric approach which will enhance customer relevance. Kohl’s critical strategic challenge lies in adapting to the retail
The store is set up so that as the customer enters the store they are greeted with an immediate
Macy's demographics is they are middle class in American. They prefer quality products at reasonable prices. They also accept the brands under Bloomingdales to offer high-end consumers an assortment of establishment brands such as Armani, Burberry etc. Forever 21 demographics are; they are mostly trying to target men but still big teens like 18 to24 year old's.
The appearance can mean if the store will stay on top or get kicked to the curb. It is kind of like an interview for a model, you have to look nice to get the job. All people are different so the logo must look very appealing to the eye. Bright colors, a nice feeling when someone sees it, and people should know a logo just by looking at it. Everything matters when it comes down to
Macy's, founded by Rowland Hussey Macy, has a long and varied history dating back to humble beginnings as a small dry goods chain with four locations opened up between 1843 and 1855. R.H. Macy's original stores all failed, but the tides began to change in 1858 after Macy moved to New York and founded "R.H. Macy & Co.," a more up-scale version of his original concept. In the span of about two decades, Macy's business grew significantly and took over eleven buildings on his block. In the 1900s, R.H. Macy and Co. saw even more significant growth.
Macy’s, a small dry goods store was opened in New York City in 1858 by Rowland H. Macy where Macy’s was initially opened as ‘R.H. Macy & Co.’ before it became one of the world’s largest retailers. The famous red star symbol was used as their company logo as Rowland H. Macy’s symbol of success during his sailor days. By 1877, R.H. Macy & Co. had become fully developed department store after a great success in sales since its’ opening store in 1858. Macy’s was also known for its several first changes and practices in the retail industry such as the one-price system which the same items are sold at the same price and Macy’s was also the first retailer to hold a New York City liquor license. In November 1902, Macy’s moved uptown to its present
The layout of Macy’s is attractive and pretty. There are a number of displays around the first floor (which sells clothing) that highlights particular brands and products. Macy’s goes a good job displaying their clothing and presenting their clothing. The store itself is structured in a way that the walkways allow consumers to walk through almost the entire floor in which they are in. Consumers would move from the men's department to young men's selection and then to the juniors’ selection followed by the women’s department.
Just think of your favorite stores. What makes them special and unique? While Kohl’s and Macy’s both sell clothes, they are laid out much differently and their designs are different. You know walking in that you are in the company you want.
Founders of Ross Stores, Moldaw and Ferber continued to refine Ross’s merchandising strategy as the 1980s progressed. The company introduced to its 140 stores full cosmetic and fragrance departments staffed with beauty consultants, one of the new and decidedly upscale features adopted by Ross as it re-positioned itself for consistent profitability. In the chasm separating discount stores and traditional department stores, off-price retailers occupied the middle ground, but as the 1990s neared Moldaw and Ferber were tipping the balance toward the department store end of the scale by adopting the trappings of more upscale retail outlets. Like many off-price chains, Ross had never divided, or “departmentalized” its retail floor space into merchandise
“Visual merchandising takes your consumer from the retail display to the cash register” (Milly 1). Since 19th century, visual merchandising has been a big part of every retail store; it brings more colorful and visual for the brand. Visual display also helps the consumer memorize the layout of the store; and from that memory, the store and the customer can communicate easier. So how Anthropologie attracts the consumer by only using visual merchandising technique, without advertising? Anthropologie is a young fashion brand with fresh outlook has planned their exclusive talent to be showcased.
Merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays. Although this practice can and has been adopted in many restaurants, I believe that it would have a negative impact on the customers if it were to be integrated in a formal environment. Per Se is widely regarded as one of the most expensive and luxurious restaurant in New York therefore it is viable to assign Per Se as a formal environment. Restaurant patrons will never see a shelf merchandise in the restaurant, either it is high quality table salt or discreet sweets and candies. Placing physical merchandises in a formal environment removes value from the establishment, customers are questioned on the restaurants
Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
The Mazur plan divides into four functional areas of retail activities. These five areas are merchandising, publicity, store management, human resources and control. These areas make up the typical merchandising structure chart underneath the company’s chief executive officer. These different divisions contain a number of different departments and personnel who have specified tasks and jobs to carry out. In order for the store to be successful, there is a great deal of communication and interaction within the departments to remain as a cohesive unit.
