The layout of Macy’s is attractive and pretty. There are a number of displays around the first floor (which sells clothing) that highlights particular brands and products. Macy’s goes a good job displaying their clothing and presenting their clothing. The store itself is structured in a way that the walkways allow consumers to walk through almost the entire floor in which they are in. Consumers would move from the men's department to young men's selection and then to the juniors’ selection followed by the women’s department. As mentioned before, the employees of Macy’s are usually uninformed about their products. This makes the customers feel as if the products as of a lesser value. Just like sears, the real question is if the cost of the