TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
In my opinion I think that David jones targets a vast amount of their products towards those with a disposable income. David Jones would target those from ages 18-65, as those are likely to have jobs with a reasonable income to afford the company’s products. The items that David Jones sell is those of reasonably high end brands e.g Chanel, Dior, Versace, etc. They do also offer some mid range brands such as Country Road and MINKPINK. These brands particularly target those with a high income so the prices of their products tend to be more expensive than Target or Big W. These high end brands majority of the time produce a good quality item, leaving the consumer especially the younger ones wanting more.
It is said that what one eats is what he or she is. That is also true with fashion, where one shops is who he or she is. The customers that shop at Urban Outfitters are rebellious and creative. These customers are in the age range of sixteen to thirty years old, including men and women. The customers who shop at Urban Outfitters are not afraid to show their individuality and express their quirky ensembles.
Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known for its stylish shopping bags that use young attractive models on them.
Etsy- A description The recent global trend has been a sudden increase in fondness for handmade and vintage products. In this ‘retro’ world, Etsy, provides one vast platform, a marketplace for vendors and customers from across the globe to buy and sell one-of-a-kind handmade and vintage products. Etsy, being an open-to-all marketplace runs on the concept of affiliations – the ones who get connected and become an indispensable part of the ever-growing network.
Target Audience: The target audience of Poundland are typically those in middle or lower class. The brand purposely sells cheap items so, of course it attracts those in lower classes. All ethnicities and ages shop at poundland based on the fact that the store does not sell particular items that can be targeted towards a certain group or culture. Anyone of any age or ethnicity can easily go purchase food, snacks,
Page 1 of 7 Alexis NanthanongMrs. PerezBusiness 101March 6, 2018Lululemon AthleticaLululemon Athletica is a Canadian athletic apparel retailer. Founded in 1998 in beautifulVancouver, Canada, lululemon is a technical athletic apparel company for yoga, running,training and most other sweaty pursuits. As a dynamic and growing global brand, the companyinvests in sustainable business and mindful practices to ensure highest ethical and businessstandards, and create value and positive impact for a healthy future and resilient brand. Thecompany makes a variety of types of athletic wear, including performance shirts, shorts, andpants, as well as lifestyle apparel and yoga accessories.
GameStop is an American video game retailer. It operates primarily in the buying and selling of video game, gaming consoles and sometimes in electronics. The company sells both new and previously used video game hardware; physical and digital video games, pre-owned and value video game products; personal computer (PC) entertainment software in various genres, such as role-playing games (RPG’s), simulators, adventure and many more; digital merchandises, including PlayStation Plus and Xbox Live subscriptions; video game accessories, such as controllers, gaming headsets, and other add-ons for use with gaming hardware and software; strategy guides, magazines, and gaming-related posters and toys. The company is headquartered in Texas and different
II. A. Company Info Since the beginning in 1993, Kate Spade has been known for their use of colors and patterns, but it all started with a purse. Kate Brosnahan Spade designed a line of 6 purses completely different from the trends she saw on the runway. This was just the beginning for Kate Spade as they now sell everything from jewelry, to clothing, to home decor. In 2007 Spade sold the company to Liz Clairborne with Deborah Lloyd as the President.
The target audience will be the sort of people the business is appealing to. For example if they have a product that is for over 12s only they should make it clear beforehand so it does not cause any confusion between the customers. The target audience also is important because if the website is a high pay website they format and layout should tell it all. It should warn the customer beforehand about the prices by having something expensive on the front page so the customer knows what sort of audience this is targeted at and so the customer doesn’t have to waste any time for no
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.
INTRODUCTION: The management 's strategic leadership approach is to guide the training and motivate them to improve their skills through the exchange of knowledge to analyse the internal and external business environment and make decisions that can add value to the company and to the interested parties. The management delegates authority to employees. Make your decision by setting goals and objectives based on the mission and vision of the organization and establishing strategies to achieve these goals and objectives.
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.
Tweens are now much more strongly targeted by marketers and businesses than were the previous generation; girls predominantly are targeted more than boys. In a fashion context, tween girls are intensifying their influence and their consumer power in the market. Tween fashion retailers have been rising and developing recently in response to the market's interest and demand for tween fashion. The tween girls' fashion consumption has a feasibility and is seen a major developing marketing phenomenon one that is predicted to expand. More development will be noteworthy in providing age-appropriate clothing range for the market.
