Nordstrom has been able to stay successful for so long due to its quality customer experience through personalized service, compelling merchandise offerings, a pleasant shopping environment, and better management of its inventory. Nordstrom is infamously known for their excellent customer service. Customer service is what “sells.” Nordstrom’s employees are highly valued, well trained, and respected which all of these factors cause them to thrive, which is what all companies should strive for within their employees and company. Nordstrom has managed to stay profitable throughout the years even through dips in consumer spending, constant change of fashion trends and intense competition amongst other retailers because of the fourth generation …show more content…
To increase a customer’s trust in the process of retail, equitability and transparency are both properties that will do just that. Nordstrom is infamously known for their excellent customer service and experience; the way employees and managers interact within the process will determine the outcome of the process. The reason for Nordstrom being so successful is because they have successful communication, with their customers for example, that can increase the mutual understanding of values and objectives among their customers and form a foundation for relations and future purchases. The more comfortable a customer feels with a company that they are purchasing from, the more often that they will go back to that company and consistently purchase more merchandise. Nordstrom needs to constantly keep up with trends while still obliging to the individual styles of its consumers. Nordstrom can easily develop multiple focus groups of individuals who are loyal customers, non-customers, or potential customers; and those loyal customers will help Nordstrom determine which products keep them coming back for more while the non-consumers will help it determine why they prefer not to shop in one of its …show more content…
Nordstrom has provided enterprise resource management software to easily manage the inventory, control price lists and product information management. Through Nordstrom's website, all of the public can see the entire inventory of Nordstrom's stores, this is so they don't lose customers; which is called perpetual inventory. A reduction in JIT management allows for more time in the production cycle, this added time allows for increased flexibility in the supply chain, the increased time allows for potential problems in the supply chain to be solved without causing major problems in production. Though it is not as efficient the potential flexibility is justifiable against the increase waste. Potential problems that can be solved without completely shutting down