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Allison & Partners's Success

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Accolades Allison & Partners has earned copious amounts of recognition in numerous industries since their founding in 2001. They were named The Holmes Report’s “2010 Agency of the Year,” an award for agencies under $25 million in revenue and PRWeeks “2010 Honorable Mention for Mid-Sized Agency of the Year.” O’Dwyers ranked them as one of the top ten largest independent PR firms by fee revenue because of the firm’s expertise in tech and social media. In 2014 The Holmes Report’s annual American SABRE awards honored Allison & Partners. They received five awards, including Agency of the Year and Midsize Agency of the Year yet again. They also earned three SABRE awards for outstanding client satisfaction, including Product Media Relations/Trade …show more content…

The firm needed to boost awareness of the event to compete with peers with much greater notoriety. With the daunting clock ticking, the firm came up with fresh concepts appealing to both elite and common athletes before the marathon kicked off. Their strategy as to deploy the talents of PR pros to analyze competition marathons in New York, Boston, Chicago, and others by using marketing materials and news coverage to determine how media had covered previous races, which tactics marathon sponsors used to increase registration, what motivated consistent yearly participation, and the implementation of creative programs developed to generate excitement in viewers’ …show more content…

Before Allison & Partners got involved, RetailMeNot was seen as just another Groupon knockoff. In order to be seen as the next big IPO by analysts and investors, they needed serious validation. Allison & Partners showed that coupons were both cool and easily accessible to the new generation of consumers via RetailMeNot’s user-friendly website. There, users could download, print and use a mobile apps to use coupons for savings when shopping for thousands of favored retailers. The company’s revenue leaped 77 percent for repeated years, site visits went up 39 percent, and views through apps increased by 59 percent. RetailMeNot’s first day of trading under the NASDAQ symbol SALE was impressive, rocketing to 32 percent after its initial price of $21 a share. As of today, the IPO has made more than 51,035,909 media impressions, including numerous CEO features on CNBC’s Squawk Box, FOx Business, Bloomberg TV, and print and online coverage in publications like Forbes, Bloomberg, The Wall Street Journal, Associated Press, Forbes, Fortune, Bloomberg BusinessWeek, The New York Times, and many

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To improve customer retention and loyalty, Walgreens created a Balance Reward Program. Through Balance Reward, customers received points for their purchases. In addition, Walgreens also partnered with Catalina to promote suggestive sales based on customer’s information such as purchase history, gender, and age. For instance, if a customer frequently purchased infant formulas, the coupon printers or Walgreens Mobile Apps will provide additional promotions for items such as diapers, baby lotion, or other baby related items. Moreover, Walgreens continuously changing product layout to provide a better shopping experience to their

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Historically, Nike Incorporated has targeted competitive athletes, weekend warriors, and people interested in an athletic lifestyle in its advertisements. Since it has an eclectic and broad audience, it has chosen to employ world renowned competitive athletes, such as Lance Armstrong, to market its clothing, athletic shoes, and other gear to everyone from the most competitive of athletes to those who do not exercise, but are interested in the athletic lifestyle. In the advertisement I chose, Lance Armstrong is focused prominently along rhetoric emphasizing that Nike represents athletic excellence and unmatched successes. Through the use of concise wording, potent pathos, effective ethos, a focus on the positive, contrasting colors that connect to Armstrong’s Foundation, and careful logo design, the advertisement is rhetorically successful in all regards.

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In what ways does Greece and Rome contribute to Global History back then Greece and Rome had almost the same thing for the olympics. They also had politics to talk about but there are not so many differant way Greece and Rome contributed to global history like global history has powerful people like one emperor a lot of nation have code of laws also greece and rome gave a lot of technology to global history also gave a lot of spices. Also greece and rome gave a lot of achievements to global history. Also greek had a lot of theater performance. The ancient women had new roles so the woman would not get stuck in their home it like a new code of laws.

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In 2008, being listed as #1 on the BRW Fast Starters, 2008 Deloitte Technology Fast 50 placing top 20 in 50 of Australia’s most rapidly growing technology companies, 2008 Deloitte Fast 500 for Asia Pacific, 2008 European ICFA award in the European Asset Servicing Technology Vendor of the Year Category, 2008 Fin Tech 100 in the list from 64th in 2007 to 36th place this year, 2008 Premier’s NSW Export Awards recognised excellence in the export of goods and services, 2008 SmartCompany ranked #9 on the SmartCompany Dun & Bradstreet Industry Growth List for the IT sector. In 2009 the company continued receiving awards, 2009 Australian Business Award for the International Trade in the IT & T industry, 2009 BRW Fast Starters for the 3rd time, 2009 Finextra Innovation Showcase for being one in the most innovative technologies, products and projects in financial projects over the last 12 months, 2009 Fintech 100 being only one Australian company in the list, 2009 Premier’s NSW Export Award for its contribution of businesses to the economy through job creation, 2009 Smart50 list securing 11th position based on revenue growth over the last three financial years, In 2010, the company continued receiving awards like 2010 Fin Tech 100 for ranking 68th amongst the FinTech 100

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