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Allison & Partners's Success

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Accolades Allison & Partners has earned copious amounts of recognition in numerous industries since their founding in 2001. They were named The Holmes Report’s “2010 Agency of the Year,” an award for agencies under $25 million in revenue and PRWeeks “2010 Honorable Mention for Mid-Sized Agency of the Year.” O’Dwyers ranked them as one of the top ten largest independent PR firms by fee revenue because of the firm’s expertise in tech and social media. In 2014 The Holmes Report’s annual American SABRE awards honored Allison & Partners. They received five awards, including Agency of the Year and Midsize Agency of the Year yet again. They also earned three SABRE awards for outstanding client satisfaction, including Product Media Relations/Trade …show more content…

The firm needed to boost awareness of the event to compete with peers with much greater notoriety. With the daunting clock ticking, the firm came up with fresh concepts appealing to both elite and common athletes before the marathon kicked off. Their strategy as to deploy the talents of PR pros to analyze competition marathons in New York, Boston, Chicago, and others by using marketing materials and news coverage to determine how media had covered previous races, which tactics marathon sponsors used to increase registration, what motivated consistent yearly participation, and the implementation of creative programs developed to generate excitement in viewers’ …show more content…

Before Allison & Partners got involved, RetailMeNot was seen as just another Groupon knockoff. In order to be seen as the next big IPO by analysts and investors, they needed serious validation. Allison & Partners showed that coupons were both cool and easily accessible to the new generation of consumers via RetailMeNot’s user-friendly website. There, users could download, print and use a mobile apps to use coupons for savings when shopping for thousands of favored retailers. The company’s revenue leaped 77 percent for repeated years, site visits went up 39 percent, and views through apps increased by 59 percent. RetailMeNot’s first day of trading under the NASDAQ symbol SALE was impressive, rocketing to 32 percent after its initial price of $21 a share. As of today, the IPO has made more than 51,035,909 media impressions, including numerous CEO features on CNBC’s Squawk Box, FOx Business, Bloomberg TV, and print and online coverage in publications like Forbes, Bloomberg, The Wall Street Journal, Associated Press, Forbes, Fortune, Bloomberg BusinessWeek, The New York Times, and many

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