Analysis Of Good To Great By Jim Collins

Summary of the book "Good to Great" by Jim Collins is one of the most influential and respected studies of management theory. Jim Collins is a management consultant that became respected for this book since it established it as a classic in a managemental genre and received a status of a bestseller due to its extensive popularity around the world. Collins wanted to identify and analyze the factors that allow companies to make a leap in development and become innovative, respected and great. The paper will summarize the book and investigate the author's conclusions about the criteria of greatness. In the book Jim Collins details researches the management practices along with the systems of behavior and attitude that help a company to become

It is critical to keep the same pace with the nowadays trends in the business environment that tend to change, and if a company is unable to transform accordingly, it will fail. Moreover, the author uses companies such as Kroger and A&P to apply an extended comparative analysis and investigate the significance of realizing the factors and trends within an organization or business environment. The Kroger company was beneficial in understanding the direction of improvement of a grocery industry which was made at the cost of full change of companies image and the marketing of the stores. However, the recognizing of a trend helped to adjust the business and become more beneficial. The second example which is A&P failed to adapt its business because it did not want to make a significant change in the company's strategy that resulted in the collapse of the

The image of a hedgehog consists of the fact that this animal has an efficient process of protection from the predators which is rolling into a ball. Moreover, it does not matter how intelligent is the predator it can be a hard task to overcome the hedgehog's reaction to danger the key to which is simplicity. Furthermore, Collins applies to the principle of simplicity to the business world which means that the concentration on one strategy which is more beneficial than of competitors is more advantageous than aims in achieving several goals at once. Moreover, the author claims that the task of finding the single proper target that applies to the hedgehog's theory is hard, but the effort is productive in the outcome represented in the achievement of desired greatness. Also, Collins provides three essential criteria for the beneficial result of the stated process. The first is to recognize what is the most prominent advantage of a firm and what it can do best. Moreover, it is also worth understanding what is the most disadvantageous feature of an organization as well. The second is the determination of the process which drives the economy of a company. The things one is to acknowledge the passion of an organization or what is the primary motivation of a