John Lewis Marketing Strategy

Introduction

John Lewis has been part of the British High Street for 150 years. Over that time, it become biggest and most comprehensive shopping mall in London, UK. In order to give customers strong emotional bond with the physical shopping experience, the challenge is create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the autumn season. By expectations with the customers, the big concern shown us that to satisfy customer 's expectations use business strategies. Window display is one of the marketing methods that sell in silence, help better decision making and improve the store 's image (Abidin and Aziz, 2012, 38: 355). And in our ultra-sharing world, a strong

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