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John Lewis Marketing Strategy

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Introduction
John Lewis has been part of the British High Street for 150 years. Over that time, it become biggest and most comprehensive shopping mall in London, UK. In order to give customers strong emotional bond with the physical shopping experience, the challenge is create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the autumn season. By expectations with the customers, the big concern shown us that to satisfy customer 's expectations use business strategies. Window display is one of the marketing methods that sell in silence, help better decision making and improve the store 's image (Abidin and Aziz, 2012, 38: 355). And in our ultra-sharing world, a strong …show more content…

Brignull, H., Rogers, Y.: Enticing People to Interact with Large Public Displays in Public Spaces. In: Proc. INTERACT 2003, pp. 17–24 (2003)
Bellotti, V., Back, M., Edwards, W., Grinter, R., Henderson, A., Lopes, C.: Making sense of sensing systems: five questions for designers and researchers. In: Conference on Human Factors in Computing Systems (CHI 2002), pp. 415–422. ACM Press, New York (2002)
Berg, H., Söderlund, M. and Lindström, A. (2015) ‘Spreading joy: Examining the effects of smiling models on consumer joy and attitudes’, Journal of Consumer Marketing, 32(6), pp. 459–469. doi: …show more content…

Dietz, P., Raskar, R., Booth, S., van Baar, J., Wittenburg, K., Knep, B.: Multi-projectors and implicit interaction in persuasive public displays. In: AVI: Working Conference on Advanced Visual Inter-face, pp. 209–217. ACM Press, New York (2004)
Müller, J., Walter, R., Bailly, G., Nischt, M. and Alt, F., 2012, May. Looking glass: a field study on noticing interactivity of a shop window. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 297-306). ACM.
Müller, J., Alt, F., Michelis, D. and Schmidt, A. (2010) Requirements and design space for interactive public displays. Available at: http://dl.acm.org/citation.cfm?id=1874203 (Accessed: 1 May 2016).
Reitberger, W., Meschtscherjakov, A., Mirlacher, T., Scherndl, T., Huber, H. and Tscheligi, M., 2009, April. A persuasive interactive mannequin for shop windows. In Proceedings of the 4th international Conference on Persuasive Technology (p. 4). ACM.
Sukaviriya, N., Podlaseck, M., Kjeldsen, R., Levas, A., Pingali, G., Pinhanez, C.: Embedding Interactions in a Retail Store Environment: The Design and Lessons Learned. In: INTERACT 2003. LNCS, pp. 519–526. Springer, Heidelberg (2003)
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