The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.
In Suzy Menkes’s “Marketing to the Millennials” she describes the difficulties that companies face now a days when it comes to marketing especially the group that is known as the “millennials”. The reason for these difficulties she explains is because of the advance movements that have been made in technology and the group that has grown up with this technology. She backs this up with the testimonials from companies and their CEO’s or marketing teams that express their new need to move to the internet when it comes to marketing their products. She believes that once learning to market to this entire group via the internet the companies will be successful. This however is not the case that she believes it is.
Emotions are a powerful force that drives human behavior, and advertisers have long know-how to tap into this force to influence consumers. Ads have become a part of everyday lives. Jib Fowles an American media studies educator wrote an essay explaining how he studies the emotional appeals that advertisers have to make these consumer’s needs. The essay also talks about the fifteen emotional appeals of advertisement. The need for affiliation, aesthetic sensation, and guidance are some of the needs Fowles writes about in his essay.
In the article “Marketing to the Millennials” Suzy Menkes addresses social media as the new form of advertisement, particularly towards the millennials. Menkes believes the millennials are consumed by social media, and that social media should be the target of major fashion labels when advertising their new lines of clothing and shoe wear. She recommends esteemed companies to provide access of their brands through websites to conform to this change to maintain their businesses. Such a transition for many luxurious esteemed companies often takes away the exclusiveness of the brand. While, the access of these prestige brands may be successful in gathering a new group of consumers, Menkes assertion of advertisement being outdated is accurate.
The Millennials As time passes each generation has its mark on the world, and things change. Every generation has its nickname, for those who are 46 to 64 are called Baby Boomers, 30 to 45 are Generation X, and finally 18 to about 29 are the Millennials. Each generation has left its mark on the world and since the Baby Boomers fashion, cars, and communication has all evolved and grown. The Millennials have impacted the world with their internet use and how they share everything.
Throughout the years Reed’s has used many strategies for promoting their Ginger Beer and other sodas. In 2010 Reed’s Inc. (Los Angeles-based Company) launched a cooperative radio advertising campaign in Southern California in partnership with Tesco’s Fresh & Easy Neighborhood Market for its Reed’s Ginger Brew and Virgil’s Root Beer. The radio advertisement is a 30-second spot focusing on a new in-store promotion at Fresh & Easy Neighborhood Market to support literacy. Winners got to choose which public school the books go to.
Celebrities can have significant influence on consumer choices because they are recognizable and admired by a target audience. For example, Michael Jordan, a famous basketball player, has been a celebrity for advertising his shoes. This example shows that business believes that a star such as Michael Jordan, sells his shoes because he wants people to jump as high as him. The fact that Jordan shoes are a best selling collaboration with Nike and Michael Jordan himself shows that the shoes how a huge impact in their respected culture.
Rhinegeist's target market primarily comprises millennials (aged 25-40) and generation X (aged 41-55). These age groups have shown a strong interest in craft beer and are willing to explore unique flavors and styles. Based on findings from the Social Media Audit and other research, several key trends occur within Rhinegeist's audience: Urban Dwellers: Rhinegeist's target market is predominantly in urban areas, including city residents and those near urban centers. The brand's presence and popularity are often stronger in metropolitan areas with a thriving craft beer culture.
People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence.
The Key product/marketing background, that is Motovise, fully equipped sport car workshop that repairs old unique sport car that is not around that much anymore and displays them for sale. Why are we marketing/advertising? To let the young people that love to race in a unique cars that they are available now for them. What are we creating? An ad, it could be a magazine or an out door ad.
Yellow Tail is an Australian wind brand that began in 2001 (Marion, 2016). Yellow Tail’s brand positioning and target market increased the popularity and reputation of the product (Marion, 2016). Their goal was to produce a product that would reduce the complexity of wine tasting, range, and vineyard prestige, create easy drinking, selection, raise retail involvement and price versus budget wines, and eliminate complex terminology, aging qualities, and above-the-line marketing. Yellow Tail pursued a “Blue Ocean Strategy” to avoid overcrowded markets in the wine industry and appeal to a variety of consumers (Marion, 2016). Yellow Tail was able to use a combination of mechanistic and emotional branding strategies (Marion, 2016).
How does mainstream media influence sneaker culture in secondary markets? Today through the help of mainstream media sneaker have made a huge impact not only in fashion but also in the market. Its influence gained a long way from the “training shoe in 1917” (O’Connor) to the multi-billion-dollar market of today. The influence created by the media, that spread through the help of the internet, celebrity endorsements, and television, played a significant role in the growth of the sneaker culture.
In 2005, Kevin Ma began an online magazine devoted to following the arrival of very pined for tennis shoes. With a name based on to some degree self-censuring amusingness, Hypebeastrapidly turned into a fundamental wellspring of data for streetwear fans hoping to know where and when they would have the capacity to get their next shoe fix. With 3 million exceptional perspectives for each month, Ma is ostensibly the most critical individual on the Internet with regards to managing which streetwear brands merit thinking about. With a crowd of people as expansive as Hypebeast's, a solitary post can be approval enough for a brand to be
This report will be based on targeting customers groups and marketing mix based on Apple. I will explain in what way and why groups of customers are targeted for selected products in Apple. I will explain the particular group of consumers which Apple would be targeting their products at. Apple is an American world-wide technology corporation that sell up-to-date technology to its customers.
Objectives The major objectives of this study is • To measure the effectiveness of celebrities used in television commercials and Facebook advertising on consumer buying intention of fashion apparel industry. • If effective, then I will try to compare celebrities endorsement in television commercials and facebook advertising and see which tool is significant in changing the behavior. Significance The importance of my research will not only help managers but also help academic players to explore new areas in research.
