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Key Opinion Leaders: Wave's Primary Target Consumers

164 Words1 Pages
Key Opinion Leaders refers to influential public figures, especially in fashion; these influencers are not just a title only for celebrities or super-stars. With a high fashion sense and multiple styles which people appreciate, any person has the possibility to become a successful KOL. The advantage of KOLs endorsement as most of them are belonging to 80’s generation which is Wave’s primary target consumers; they have a great power to “influence” follower’s taste, idea about trends and attitude toward fashion which efficiently and directly enlarge Wave’s reputation. These fashion influencers are not only judged by the number of followers on social platforms but also about the quality of the information delivered and public appeal as well. Means
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