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LIGAIRL Campaign Paper

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The brand defines they way they want their consumers to feel when buying their products by stating, “We want all girls to live life to its fullest potential and we’re right here to back all of you,” Always continues to reflect P&G’s corporate brand by illustrating how they use their innovative products, and to encourage women to feel incredible and be proud of being a girl (Always, What We Promise, 2016). In addition to creating products that represent by their ideals, Always puts their vision into motion by partnering with organizations like Unesco and Ted, as well as providing toolkits for teachers so that they shed bring light on the subject of puberty with their students.
Unesco and Always joined one another in 2011 to help to make girls dreams come true. They did this by empowering young women and girls around the globe through the use of education from literacy programs (Always, Unesco, 2016). Secondly, is with TED who is advocates for their #LIKEAGIRL mission by being a Confidence Teaching Partner and developing Ted-Ed educational videos that will be shared worldwide on how girls can be confident during …show more content…

After their campaigns first commercial which first aired during the 2015 SuperBowl, empowering girls and women through the phrase #LIKEAGIRL helped to represent the brands fun personality by showing real young women and girls being their best versions of themselves, and telling why being proud of being a girl is nothing to be ashamed about. According to Time Magazine (2014), the video made clear that “Acting ‘like a girl’ should not be an insult,” Since this campaign, the brand has been perceived all over the world through use commercials, and YouTube videos that have gone viral with a goal, just as their website describes – a brand who wants girls to feel and be their absolute

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