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Analysis Of Jib Fowles Need For Attention

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Jib Fowles claims that marketers have fifteen different approaches that persuade consumers to buy their products. Number nine on the list happens to be the need for attention. The need for attention is referring to the consumers yearning to be looked at, wanted, and beautiful. One company that consistently uses the need for attention to persuade their audience is Maybelline. The cosmetic company, Maybelline, is constantly coming out with a “new” mascara. This company’s products are unfailingly advertised using a beautiful girl that everyone of course yearns to be like. Maybelline would never use anyone other than a model to advertise their products because models get more attention and are looked at more than regular people because of their
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