To make “it” happen does a girl need to prove that she is loose, pushed-up, exposed, and dramatic? Maybelline New York’s the Falsies “push-up drama” mascara commercial overtly sexualizes the actress and her “assets,” and this effectively establishes how women must perform to successfully attract a male and have a “lucky” night.
As a young adult in America, it is fair to assume that I partake in my fair share of social media and internet. Youtube is where I spend a significant portion of my time watching music videos, blogs, and mainly tutorials on hair, DIY, and make-up. On one of my many days watching tutorials is where I first came into contact with Maybelline New York’s the Falsies “push-up drama” mascara commercial and where I would continue to see it for the subsequent several weeks. Maybelline New York’s commercial begins with a girl getting ready in her room. She applies the mascara and takes down her hair; then she looks in the mirror and pushes up her breasts while saying, “Drama. I like to push it up.” The actress is now with two other women dancing in
…show more content…
“The slut” is a term Spade and Willse use in their article Norms and Normalization when talking about how gender roles are imposed on society by society (Spade and Willse). The slut is an accurate description of this girl by society’s standards. According to Spade and Willse there are healthy and unhealthy ways of being gendered with “the slut” falling into the unhealthy category. We are supposed to be afraid of these unhealthy labels and therefore have internal checks on ourselves to keep this from happening (Spade and Willse). However, the girl in this commercial seems to not be shy and own her sluttiness. By her owning this and her ending up with the guy it is acceptable for her to be