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Lecture Two Focused On Advertising And The Effects On Children

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Lecture two focused on advertising and the effect is has on children. The questioned is asked is it okay to advertise to children? I personally do not think it is acceptable to advertise to children due to the fact that they do not understand they are being targeted for the product. They have not developed the capability to understand what advertising is. Studies have shown that advertising to children has lead to some very negative effects: obesity, depression, parent-child conflict, cynicism, disconnect, positive attitude towards alcohol and tobacco consumption, and low self-esteem. These effect have grown through out the years due to an increase spending money targeting children. Around $15- 17 billion are spend a year adverting to children.
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