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Lidl Essay

189 Words1 Pages
Lidl is a great example of a company simplifying their supply chain. As you have mentioned, Lidl products accounts for about 90% of their private labeled brands. This is similar to the other German grocery chain known as Aldi. Aldi products account for 95% private label brands. This adds value to the customer because it speeds up the shopping experience. With Aldi’s private labeled brands, this helps reduce cost for the company and for the customer. Lidl is a new chain that just opened its doors in the US. They wanted to be set apart from Aldi by describing themselves as a company similar to Trader Joe’s and Harris Teeter who proved quality goods. So, they want to stay away from the discounted store image. Furthermore, an interesting read

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