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Case Study: Can Aldi Reach Millennials: Social Media

1487 Words6 Pages

ALDI at its core is a family business. Focused on providing quality products at a low price, ALDI differentiates itself from competitors by taking care to offer unique brands that save money, yet satisfy the customer. ALDI is efficient, and doesn’t let a single resource go to waste. They lower their costs by having customers bring their own bags, and don’t hire employees to retrieve carts - a part of its cost leadership strategy. ALDI is the perfect place to shop for a family. How then can ALDI reach millennials, of which are starting to value family less and desire innovation more? This will take some careful unpacking of a marketing strategy through the primary channel to reach millennials: social media.
The main goal of any social media marketing team is to raise the brand awareness of their product. ALDI has already successfully established the “Better-For-You products” theme in all 1,600 of their US locations and online. They have a strong social media presence on Facebook, Twitter, YouTube, and Pinterest. First, by leveraging Facebook’s advertising options, ALDI has been able to target the 56 million active users. ALDI uses Facebook to promote and advertise new products and often has prizes for their followers. ALDI USA currently uses Twitter to …show more content…

Snapchat has a feature where you can chat with the user and send quick messages. ALDI should take all comments into consideration, and respond encouragingly to positive comments sent. Negative comments should be combated with a friendly acknowledgement that ALDI wants to make the problem better. ALDI can also address building its lead generation by reaching out and making comments through this feature to those who view the story but have not described to pique interest. This will enhance brand awareness, as well. Building this friendly relationship with potential customers will grow our revenue

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