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Baby Boomers Essay

718 Words3 Pages

Not every generation is the same as each other, they vary in different ways depending on their values, experiences,likes style and expectations. So, in terms of marketing and advertising, it's important to know and, discover the expectations of each generation according to their needs. Being able to adequately assess, the necessary requirements to satisfy our customers for each generation will greatly enhance the reputation of the business as a whole. It's important that we’re able to reach baby boomers with services that will match their needs. Building trust with the company will be a very important aspect. This may also require a more personal approach like face-to-face for example. Some of the boomers may not be able to meet people as often as the younger generations. This is especially true if they’re disabled or have a limited ability to travel. They also tend to view a purchase as a commitment, meaning they aren’t likely to rush into decisions without thinking it through. Furthermore, dealing with baby boomers will mostly require: patience and a greater investment of time than other generations. It is here, that building a genuine relationship with the customer and is key; this will result in more positive, and successful sales for the company. The older …show more content…

Almost 2 billion people use facebook and over 500 million Instagram on a monthly basis! So there's a huge market here! With facebook, you can create targeted ads to a specific age group or demographic of your choosing. If you are new to the process facebook can help you make the ads. It’s very easy to do. As a result of going on facebook, some business has had an increase of 20% in sales! Creating an online presence for Kruz Enterprises would be a huge boost for the company; it will enable others to hear more about the company, and the people behind the business that make it

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The chart provides statistical information important to those who are trying to figure out their audience. When marketing a product, it is important to understand which audience would be most beneficial to appeal to. The chart helps build credibility for the article as it supports what Meehan is explaining. The chart also reinforces the idea that because Meehan’s argument is supported by facts, it is correct; therefore, it should be believed. Meehan iterates, “Gen Xers are recognized for their independence, authenticity, thrift, and balanced outlook on life” (Meehan 5).

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Children of post war America are the most effective demographic gathering ever. Organizations flourishes or comes up short in light of their capacity to keep pace with the preferences and aversions of this financial powerhouse known as the people born after WW2. At 76 million in number, boomers have the impact to control the commercial center and ensure they keep a spot set only for them as the biggest era. Because of its substantial size, the Baby Boom era has significantly affected society, business, and the economy. The effect of the era has been felt in every aspect of buyer spending, from expanded offers of child items when they were youthful; to rising interest for houses as they set up their own particular family units; to development in retirement funds vehicles as they get ready for their senior years.

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