Not every generation is the same as each other, they vary in different ways depending on their values, experiences,likes style and expectations. So, in terms of marketing and advertising, it's important to know and, discover the expectations of each generation according to their needs. Being able to adequately assess, the necessary requirements to satisfy our customers for each generation will greatly enhance the reputation of the business as a whole. It's important that we’re able to reach baby boomers with services that will match their needs. Building trust with the company will be a very important aspect. This may also require a more personal approach like face-to-face for example. Some of the boomers may not be able to meet people as often as the younger generations. This is especially true if they’re disabled or have a limited ability to travel. They also tend to view a purchase as a commitment, meaning they aren’t likely to rush into decisions without thinking it through. Furthermore, dealing with baby boomers will mostly require: patience and a greater investment of time than other generations. It is here, that building a genuine relationship with the customer and is key; this will result in more positive, and successful sales for the company. The older …show more content…
Almost 2 billion people use facebook and over 500 million Instagram on a monthly basis! So there's a huge market here! With facebook, you can create targeted ads to a specific age group or demographic of your choosing. If you are new to the process facebook can help you make the ads. It’s very easy to do. As a result of going on facebook, some business has had an increase of 20% in sales! Creating an online presence for Kruz Enterprises would be a huge boost for the company; it will enable others to hear more about the company, and the people behind the business that make it