Baby Boomers Never Quit

Bill Clinton once said, “if you live long enough, you’ll make mistakes. But if you learn from them, you’ll be a better person. It’s how you handle adversity, not how it affects you. The main thing is to never quit, never quit, never quit.” This quote correlates to baby boomers because they have lived a long time and know how to handle their lives and handle adversity. The boomers know never to quit on themselves even when everyone is against them. A baby boomer is the 78 million people born after WWII between 1946 and 1964, which is 4.24 million new babies per year. (“The Baby). This time period was when the nations baby crop was the largest ever in history. In 1947 it was reported that 3,720,000 live births were registered. This was the

Soldiers also had access to the GI Bill benefits which promised families good pay, access to jobs, and houses that were affordable which made having a family possible (“The Baby). There was also a great demand for housing, which helped create new suburban towns (Pendergast). The boomers are known to be spenders, so marketers find ways to use that to their advantage. They practically invented the suburbs because they were able to make down payments on a mortgage. Home Depot and Ace Hardware conveniently set up stores where boomers will buy their products. (Olenski). Marketing towards baby boomers influenced the economy because marketers made products targeted towards the baby boomers age group, like toys (“The Baby). As opposed to those who grew up in the Great Depression, baby boomers have a good deal of wealth. According to a Nielsen report, they account for $230 billion in sales of consumer packaged goods like coffee, diet soda, and magazines (Olenski). Not only do baby boomers affect the marketing aspect of our economy, they have money to spend and invest with. 1 in 5 boomers are even more well off, with over half a million dollars in investable assets and 37% report having more than $50,000 in deposits at their bank (Williams). Half of baby boomers report over $100,000 in investable personal assets (Williams) Since baby boomers are known for their wealth, marketers can lure them in, they can invest in the stock market, and not suck out all the money from the younger generations for medicare. Instead, they can pay for their own health