Chapter 2 Literature Review
Sarwar and Soomro (2013) analyzed several positive and negative impacts that the use of smartphones puts on the society. The study included these impacts in the fields such as education, business, human psychology health and social life. As one of the most positive impacts, smartphones have been sold in a huge number in a small time period which created a new business dimension and offered an opportunity to businesses to invest in the phone application development, as the research mentions. Some of the negative impacts as the study states that the popularity of smartphones has affected the computer sales and from the past few years, the usage of smartphones has grown more than computers.
Apart from some very common apps such as email and popular social networking applications, different users pose different attitude towards smartphone apps based on their personal interest, likes and dislikes and other reasons. Maghnati and Ling (2013) conducted a relationship analysis between being aesthetic, CROI (customer return on investment), playfulness and service excellence of mobile apps on usage attitude. The research results concluded that playfulness and CROI have a significant impact on the usage attitude of mobile app users while the other two variables aesthetic and
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(2014) determined the impacts of some factors which may influence business students’ attitude to adopt smartphone apps. The study aimed to find the relationship of user’s intention to adopt smartphone apps with four different variables perceived usefulness of smartphone apps by users, perceived ease of use, social needs of apps and perceived enjoyment by the user. Three out of four variables, perceived usefulness, ease of use and social needs were found to have a positive impact on the intention to use apps as the research concluded. While study didn’t find any evidence of a significant impact of perceived enjoyment with intention to adopt smartphone