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Lululemon Mission And Vision Statement

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B: INTERNAL ANALYSIS
KEY PRODUCTS:
Lululemon athletica offers a diverse and growing selection of premium-priced performance apparel and accessories.
Women Men
• Sports bras
• Tanks
• Tops
• Jackets
• Skirts and dresses
• Socks and underwear
• Gear bags
• Caps and headbands • Hoodies
• Pants
• Crops
• Shorts
• Sweat cuffs an gloves
• Water bottles
• Yoga mats and props
• Instructional yoga DVDs • Tops
• Jackets and hoodies
• Shorts
• Pants
• Gear bags
• Socks and underwear
• Caps and gloves
• Yoga mats, props, and instructional DVDs
MARKET SHARE & PRODUCT LIFE CYCLE:
MISSION/VISION STATEMENT:
Lululemon continues to stand strong on their core mission of “providing people with the components to live a longer, healthier, and more fun life.”
“The lululemon Manifesto” supports Chip Wilsons (chairman of lululemon’s board of directors) statement of “Our vision is ‘to elevate the world from mediocrity to greatness’”
COMPANY OBJECTIVES:
CORPORATE STRATEGY:
Components of the corporate strategy that were established by top management that were launched when lululemon athletica became a public company in mid-2007 remained largely intact in 2012:
• Grow the store base in North America, primarily the United States.
• Open additional stores outside of North America.
• Increase awareness of the lululemon brand and apparel line.
• Incorporate next-generation fabrics and technologies in the company’s products to strengthen consumer associations of the lululemon brand with technically advanced
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