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Macy's Executive Summary

207 Words1 Pages
In 2015, Macy’s announced its changes in restructuring its organization to adapt to the rise of online shopping (Krause, 2015) and quicken both the store and digital growth (Thau, 2015). This plan includes the merging of the merchandising and marketing departments. In addition, the online and in-line marketing are supervised by one department to evaluate sales and implement changes. Another thing is to eliminate a few retail employees from its 830 stores to counterbalance the increase in online purchases, result in losing 2,300 jobs. While the plan had some skepticism, it was still an innovative approach to the “Omni-channel” online shopping as Macy’s is the first store to do so. Later that year, it announced the three Omni-channel tactics
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