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Social Media Infrastructure Investment

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Internet Website and Social Media Infrastructure Investments can leverage big profits for Retail Businesses! Retail Businesses leverage the Internet to grow sales by appealing to and connecting with the millions of new potential Internet consumers that shop on the web. The Internet consumers are very valuable to all types of businesses from the local brick and mortar store to the online retailer because the majority of all potential consumers now are connected, via smartphones, tablets, car GPSs or desktops. This essay will address three major topics; the first one is what online retail consumers demand from a website retailers, the second discuss the challenges of starting an online retail business, and the last topic provides ideas on how online retailers can manage the increased competition and complexities of doing business on the Internet. The first topic details what online retail consumers demand from a website. Internet retail consumers expect discount perks, easy access, security and cheap shipping cost. With Phone books being obsolete now, the consumer expects to use their smartphones to find a business with a click of a button from the business website or a search engine, that automatically calls the …show more content…

It is critical for online retailers to keep their website and internet business presence on all social media fresh and alive, make sure your website and all social media is protected from viruses, hackers, and malware. Online consumers expect to be kept just as safe and protected as your walk-in customers. Online retailers should always maintain a good business reputation by joining the Better Business Bureau and by always resolve any complaints immediately. If you don't have the online consumers trust, you will not have their

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