E-Commerce is the one of Apple most profitable business in world. The earning of graphic that taken in Business Insider, the result of Q2 2014 shown the iTunes is a one of the main drivers for Apple Inc. According to Business Insider, Apple Inc become second fastest growing business at present. The iTunes and iBooks have generated a turnover amounting to $4.6 billion in Q2 2014, representing an 11 percent increase. E-commerce with digital contents is also a very profitable business for Apple. The iTunes software and services revenue continue to grow at a double-digit rate, thanks to an incredible ecosystem and our very large, loyal and engaged customer base. A strong momentum in growing profitability, iTunes is a very important driver of our business not only here in the United States, but around the …show more content…
Based from graphic in Custora, more than a third of visits to online stores now come from mobile devices. The number of online store visits from mobile devices has seen steady growth over the past four years, going from a 3.4 percent share in 2010, to a 36.9 percent share in the first quarter of 2014. The Smartphones accounted for 24.5 percent of online store visits from mobile devices in the March quarter, while tablets accounted for 12.4 percent of the visits. Meanwhile, the number of online store visits from desktop computers continues to shrink, although it still accounted for 63.1 percent of the total number of online store visits in the March quarter. Not surprisingly, the increase in the number of online store visits from mobile devices was accompanied by a similar increase in mobile e-commerce revenues. In other hand, the percentage of orders placed through mobile devices still lags the percentage of visits from mobile devices. This suggests that many consumers are using their mobile devices to browse, while placing their orders later on a desktop