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Cango: Strengths And Weaknesses

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Competitive Analysis Identifying your competitors and analyzing their strengths and weaknesses relating to those at CanGo is a critical part of the company’s marketing plan. Conducting a competitive analysis allows you to understand the success of competitors and what we can do at CanGo to grow and compete with these larger companies. CanGO was conceived on CEO Liz Bennets passion for books and music. When comparing CanGos divisional revenues books comes in second behind online gaming. The US has more than 95% of all consumer eBook purchases. This is a big market in which CanGo needs to start taking advantage of by competing with companies such as Amazon, Apple, and Google for sales in the eBook market. Amazon has the number one spot in eBook sales taking 74% of US eBook sales through the Amazon kindle store. Amazon is the largest online retailer in the world, …show more content…

Rising to the top with the guidance of visionary Steve Jobs, Apple has been staying ahead in the fast-moving technology race. This became even more evident after the release of the first iPhone in June of 2007 and iPad in April of 2010. Not only doe Apple have the most smartphone users, but the iPad was rated the number one best-selling tablet available so far in 2016. With what was left of eBook sales Apples iBook’s store accounts for an estimate of 10 – 12% of US eBook sales. Which puts this tech giant in second in the eBook market. The most notable weaknesses for the company is the limited distribution of the network, high selling prices, and sales being limited to a high-end market. “Apple’s SWOT analysis shows that such an exclusive strategy supports control over the distribution of products, but limits the company’s market reach”(Smithson, 2015). What that means is because of the high pricing Apple limits themselves to the high-end

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Executive Summary In 2006 Elizabeth Bennett, CEO of CanGo has used her talents to build and pursue a groundbreaking online gaming business and turn it into a worthwhile and successful creation of e-commerce online gaming industry. Over the years CanGo establishes itself as a nation online victory corporation. The JAMES Group has noticed the organization's lack of key potential areas of business matters.

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CanGo. Com CanGo is a new up and coming small business that growing by the minute. CanGo’s executives recently began to look into new ways to expand their already successful business. Selling new and used books has proven to be a great market for them, but they were looking into expanding their inventory to keep up with competitors, Amazon.com, Barnes & Nobles, and Book-a-million. CanGo’s CEO and visionary, Liz Blackman and senior leadership opened the company to Initial Public Offering to increase capital.

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Marketing Analysis: CanGo needs for a marketing analysis of customer by conducting a survey of all customers. Take a poll of what customer wants to buy and what they do not want. This means that CanGo is showing their accountability; responsibly by quickly answering of customer complaints, stocking orders according to the needs of loyal customers After carefully comprehension and analysis of the web based gaming market is fundamental to the achievement of CanGo's organization. Our group has completely broken down and looked into their organization's market. Accordingly, the reason for this analysis is to give CanGo a point by point diagram of the business that will incorporate data in regard to the objective market, geographic range and size

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Competitive advantage has become an important part of doing business and staying in business because it’s what sets a business apart from its competitors. According to Aghamirian and Dorri, (2015) “Competitive advantage is a concept based on economic theories on competitiveness of organizations, emphasizing their particular value in resources that they dispose of, as well as the products and services offered in the market” (p. 65). The competitive analysis will help CanGo standout from its competitors, develop points of difference, recognize competitors, and reevaluate core competencies. CanGo’s major competitors are Amazon, Apple, and Walmart. Each company shares the market of selling books, CDs, music, and movies.

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People are brain washed by anything Apple gives and it's time for us to stop. Others and I have displayed our grievences to Apple through many social media outlets, yet the Apple company has ignored us because everyone is still buying their products without any issues and their stocks are higher than ever whenever they release a new phone or laptop. More people pay these "premium" prices for a more simple operating system on their phone that tends to have less options than other products on the

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How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).

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Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated

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Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding

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This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).

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Weaknesses It is easy to produce different pricing levels and marketing methods for different regions. This is the result of the lack of Coordinating and communicating, cause the conflict of interests between each branch and the whole company. Apple’s Leadership

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ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.

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According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,

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Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

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Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.

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Further, the growth of the world’s economy was also very slow in 2012 and was expected to be same in 2013-14 as obvious. Apple has been affected by a crisis such as the change in American regional sales for the current year was 9% in 2012-13 compared to 50% of 2011-12, in Europe, 4% in comparison to 31% and in greater China 13% in comparison to 78% (Apple INC, 2012). The unemployment rate in U.S was 7.9 during 2012- 13, 4.1 in China and 4.6 in Japan, was one of the significant causes of the downturn in sales growth (Trading Economics, n.d). Euro crisis, U.S fiscal problems and hard landing of large developing countries will likely continue in the coming couple of years leading Apple to more toughen economic situations (IMF, 2013). Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012).

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