Mammogram Bus Analysis

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The target audience is women over 40 years old, so it is important to try to realize that not all of these women are on social media, many may be on social media networking sites but the idea I would pitch would be a “Mammogram Bus”, which is a bus that drives around the country taking mammograms inside the bus. There are registered nurses and doctors taking care of the women coming in, and it is also confidential. The news coverage would be huge, since people nowadays do not always have the time for waiting for a doctor to test them, however, if they know that the “Mammogram Bus” is coming, it would be more “fun” and the women could take their friends with them as a “lunch meeting” just to take a quick look. The newspapers could write where the “next stop” would be for the bus, so the women around the country know when this “Mammogram Bus” will show up. The online newspapers can also attract more people by having a map that will follow the bus tour around the country to see where it is by using a GPS that is …show more content…

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