Marketing Persuasive Speech

I remember back when bicycles first started coming with a detachable water bottle and holder. It was all the rage! My kids, as well as everyone else's, simply had to have a bike with the water carriers. You remember what they looked like, don't you? They were long and large with a screw-on lid. The lid had a hole in it with the straw already built in. The bottles could easily snap in and out of the holder which was mounted to the bike. Those old water bottles, if you still have one, are perfect for creating a bicycle survival kit that will offer you anything and everything you might need in case of an emergency or unexpected occurrence. Even if your bike doesn't have a water holder mounted to it you can still use the water bottle to make a

For those of you who do not understand my business do not feel bad very few people understand the complexities of this ever changing and frustrating business. When the economy takes a dive we are the first to suffer the consequences. So after all these years of dodging economic bullets I have developed a series of guide lines. Some of them I will share today. These tips can be used in any business. Your business is shrinking and you need to get the phone ringing. The short term answer is advertising. Actually it is the long term answer as well. In all the areas that I have lived Northern California, Las Vegas Nevada, Dallas and Austin Texas, St Louis Mo. and Omaha Nebraska I have found one common theam the local paper gets terrible results for most business in their line ads. Those are the ads that are in the classified section. The small regional papers usually will make the phone ring even with a moderately sized line ad. The number one rule with all print advertising is the largest ad wins. That could be why the local paper is so bad for classified listings. Papers routinely have large full page ads and anything else looks sad in comparison. In the smaller papers you do not have that competition. The business ads are usually larger and easier to read which is very important. Also some people prefer the exclusivity of their region. I had an ad in a Ladue Missouri magazine. A well to do area of the state. The people who called

Government rescues giant financial institutions and automobile makers and proceeds with a mammoth stimulus package to save our economy, it does not come as a surprise that many small businesses are struggling. A small business owner needs a plan for survival. Part 1 of this article reminds you of the basic strategies: cutting costs; cash flow; advertising; and income tax planning. Part 2 of this series considers three less measurable factors that contribute to small business survival. 1. Cutting Costs Even if you feel that you are saving every penny, there still may be cost-savings measures from which your company can benefit. Examples include: - Postpone major purchases, if possible. Financing may be difficult, if not impossible to obtain and the terms may not be favorable. - Buy used equipment for cash. - Raise insurance deductible. - Use independent contractors instead of full-time employees. - Do some things yourself that you now pay others to do. E.g. write content for your website instead of hiring someone else to do it. Finish up a project yourself instead of paying an employee overtime. - Take advantage of any discounts that suppliers allow for early payment. 2. Cash Flow Carefully track your cash on hand on a daily basis. Use a simple flow chart to forecast expected incoming and outgoing items. It does not have to be computer-generated or fancy. Even a simple list of expected payment dates can be helpful in maintaining cash flow. Accessing the