Marketing Plan Paper

Controls shows how the marketing plan will be put into action, how the performance among company personnel will be measured, and when adjustments will be made necessary. Controls shows analysis of how the projected plan compares to the actual performance. Our company will conduct a customer feedback through polls and surveys after a purchase has been made, whether it's in person, through phone or online. Adjustments will be made depending on the rate of customer satisfaction. Customer satisfaction is the company's number one priority and we will listen to any feedback whether it's positive or negative. The company will be carefully analyzing the results of sales (profit made, number of units sold, and revenue generated). The results of sales

An example is that company's product sales of "The Entity" takes up 13% of all products sold into the marketplace, certain adjustments can be made to increase market share for investors to purchase stock. Budget will also be carefully monitored to determine how the company will spend on certain expenses, like advertising or travelling expenses. The company will determine whether to minimize spending or spend more on expenses depending on how much sales (profit) has been generated. Marketing Organizational Structure Chief Marketing Officer - Sardar Sheikh Marketing Strategies Manager - Samantha Haripersad Product Manager - Christian Larsen Advertising Director - AJ Nicolas Marketing Research Director - Prianka Permauloo Promotion Manager - Tristan

Lombardi will have four different possible scenarios that will protect the company. The first possible scenario will to be the moving of our headquarters and/or facilities if the building has damages from a natural disaster. Operations will be temporarily or permanently moved (depending on the severity of the damages) to a new location within the province that contains vacant buildings and facilities to lease and hold operations. This is critical, as it saves money and the amount of time lost from daily operations. The second possible scenario is the prevention of data loss due to such events like a power outage or server crashing. Critical data is backed up using a data backup service called Iron Mountain. If an event takes place where critical data loss may occur, all employees should be notified to immediately backup their PC's. The third possible scenario is the possibility of a product (car) malfunctioning or parts inside the product that's recognized as unsafe or unreliable. Customer safety is one of the top priorities for customer satisfaction. Manufacturing parts that are unsafe or unreliable to hold the product's structure can hurt the company's reputation, which will result to losing a significant amount of customers. If there was an event where one of our products that