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Marketing Plan Paper

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Controls shows how the marketing plan will be put into action, how the performance among company personnel will be measured, and when adjustments will be made necessary. Controls shows analysis of how the projected plan compares to the actual performance. Our company will conduct a customer feedback through polls and surveys after a purchase has been made, whether it's in person, through phone or online. Adjustments will be made depending on the rate of customer satisfaction. Customer satisfaction is the company's number one priority and we will listen to any feedback whether it's positive or negative. The company will be carefully analyzing the results of sales (profit made, number of units sold, and revenue generated). The results of sales …show more content…

An example is that company's product sales of "The Entity" takes up 13% of all products sold into the marketplace, certain adjustments can be made to increase market share for investors to purchase stock. Budget will also be carefully monitored to determine how the company will spend on certain expenses, like advertising or travelling expenses. The company will determine whether to minimize spending or spend more on expenses depending on how much sales (profit) has been generated. Marketing Organizational Structure Chief Marketing Officer - Sardar Sheikh Marketing Strategies Manager - Samantha Haripersad Product Manager - Christian Larsen Advertising Director - AJ Nicolas Marketing Research Director - Prianka Permauloo Promotion Manager - Tristan …show more content…

Lombardi will have four different possible scenarios that will protect the company. The first possible scenario will to be the moving of our headquarters and/or facilities if the building has damages from a natural disaster. Operations will be temporarily or permanently moved (depending on the severity of the damages) to a new location within the province that contains vacant buildings and facilities to lease and hold operations. This is critical, as it saves money and the amount of time lost from daily operations. The second possible scenario is the prevention of data loss due to such events like a power outage or server crashing. Critical data is backed up using a data backup service called Iron Mountain. If an event takes place where critical data loss may occur, all employees should be notified to immediately backup their PC's. The third possible scenario is the possibility of a product (car) malfunctioning or parts inside the product that's recognized as unsafe or unreliable. Customer safety is one of the top priorities for customer satisfaction. Manufacturing parts that are unsafe or unreliable to hold the product's structure can hurt the company's reputation, which will result to losing a significant amount of customers. If there was an event where one of our products that

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Do we follow our documented procedures for backup and recovery? Note: IT backup is an important component of our BCP. For example, our BCP provides that that we do these things to minimise the risk of lost of electronic documents – some documents are scanned to tape, and softcopies are held by business units; remote replication; and disk

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To reduce the risk, companies or schools should use multi authentication. 8. Natural disaster Can result in loss of important and confidential information of businesses Back-up the systems on regular basis to avoid losing all of the data. 9. Unauthorized user gain the access to your workstation This risk could be loss of your personal information and data on your computer Should monitor the access to your workplace.

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In addition, the business data will be stored on these devices, being or not protected only by the individual security awareness of each employee. Therefore, it is likely that the confidentiality of corporate data will be compromised if an employee’s device is lost or stolen. Take Godiva, a chocolate manufacturer, as an example. On November 25, 2014, they notified employees of the company of a data breach when a Human Resources employee, who was traveling to retail sites, had a briefcase stolen from a car. The briefcase contained a laptop that had employee information on it.

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NASCAR Background: NASCAR stands for the National Association for Stock Car Auto Racing. NASCAR was founded in 1948 by Bill France Sr. Bill France Sr was a mechanic at the time. NASCAR’s first event was held at Dayton Beach in 1948 and that’s where NASCAR’s headquarters are now. NASCAR hosts races all over the United States, Mexico, and Canada.

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Strategic Plan CanGo is a very successful internet business that has not followed the traditional ways of building a strong organization. Elizabeth Bennet, the CEO of Can Go, had a dream, pursued it and obtained success by accident. The purpose for the strategic plan is to develop a strong structural organization that has the ability to manage a successful innovative organization with character and integrity that leads the ecommerce market by remaining abreast of cutting edge technology. This strategic plan will shape how Can Go does business and to ensure the delivery of the highest level of professionalism to the customers. The vision, mission and value statement will be engrained in the behavior, how well customer behavior is understood,

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In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.

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These two are the fundamental things in the income statement. Net sales represent total sales less any sales return while the cost of goods sold represents the cost incurred for the materials that is sold. The next important term in the income statement is gross profit, which is the profit before any taxes and other expenses. When

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Week 2 This week the class discussed segmentation. Marketing segmentation is on the rise and is changing. This allows for communication with customers and explains how companies can deal with different types of personalities of customers (JOURNAL OF MARKETING MANAGEMENT, 2009). Market segmentation is an essential marketing strategy. Its goal is to identify and delineate market segments or “sets of buyers” which would then become targets for the company's marketing plans.

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It also follows the same concept of analyzing and preparing the sales budget first because there CEO feels that it is the basis for doing any other things. He stated that all the other budgets are related to the sales budget. When we prepare a project report for obtaining Finance from the bank, the bankers analyzed the projected sales because it will determine the profitability. This company also follows the concept of preparing the sales budget and based on that other budgets are

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For operational purposes, the company collects and stores confidential information about their customers, employees, suppliers, and vendors. For purposes of their rewards program, the company collects sensitive and confidential consumer information. Although security measures and information technology systems have been put in place to ensure secure transmission and storage of confidential information, security breaches, computer viruses, or even human error can occur. Any of these events could cause data to be lost or stolen, as well as disclosed and used with malicious intent. Such occurrence could lead to litigation, fines, increased security costs, and damage to

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It allows the control of the production of a product or the output performance of an employee to be monitored to ensure all standards of performance are met Plunkett, W. A. (2013). Control, Purpose, Process and Techniques. In W. A. Plunkett, Management: Meeting and Exceeding Customer Expectations, Tenth Edition (p. 534). Mason: Nelson Education, Ltd. Plunkett, W. A. (2013). Control, Purpose, Process and Techniques.

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In order to, analyze the company’s performance, we will closely focus on financial performance which is the degree to which financial objectives have been accomplished. This process measures the result of the overall financial health of the company over a period. The most efficient and effective metrics we choose were the improving operating income and return on equity and increasing sales, earning per share. Firstly, our sales have gradually increased in every single period, despite the minor changes in initiatives.

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As a business, it’s up to you to do everything you can to protect your

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Each and every goal should be analyzed to determine the potential impact on firm

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