ipl-logo

Examples Of Mature Market

860 Words4 Pages

The Mature Market
The literal definition of a mature market is a market where equilibrium is present and a lack of diversity and innovation is evident. However, the type of mature market which will be referred to throughout this project is one which makes the older generation the target audience in the eyes of marketers. “The mature market consists of older people who exhibit a great deal of variability with respect to the way they look, think and act.” (George P. Moschis, Euehun Lee, Anil Mathur, 1997:284) These older people are called mature consumers. Some terms often associated with this age group include:
 W.O.O.F – Well Off Older Folks
 Retirees
 Younger elders (55-64 year olds)
 Maturities (66-74 year olds)
 O.A.P.’s – Old Age …show more content…

These mature consumers have healthier lifestyles, are more active than those of the past, have higher life expectancy rates and many of the over 55’s feel like the age of the previous generation. Regardless to whether the consumer is 55 or 80, mature consumers “invite marketers to appeal to that younger person inside each older person’s body” (William Lazer, 1986:25). Mature consumers don’t want to feel isolated because of their age group, they want to buy similar kinds of products as younger consumers according to Dimensions of the Mature Market …show more content…

Pp. 258-273 http://www.participations.org/Volume%2011/Issue%202/14.pdf
 William Lazer (1986) Journal of Consumer Marketing, Vol. 3 Iss 3 pp. 23-34 file:///C:/Users/laura/Documents/untitled.pdf
 wiseGEEK, what is a mature market, Retrieved October 7 from http://www.wisegeek.com/what-is-a-mature-market.htm
 George P. Moschis Euehun Lee, Anil Mathur (1997) Journal Of Consumer Marketing, volume 14, issue 4, pp. 282-293 http://www.emeraldinsight.com/doi/full/10.1108/07363769710188536
 Marketing Donut, Marketing to Older Consumers, Retrieved October 13, 2016 from http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/marketing-to-older-customers
 Yahoo Aabaco Small Business, How to Market to Baby-boomers: 3 tips, Retrieved October 15 from

Show More
Related

Summary Of Advertisements R Us By Melissa Rubin

88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More

Who Is Dave And Busters Target Audience

681 Words | 3 Pages

Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.

Read More

Btec Business Level 3 Unit 5 P4

1809 Words | 8 Pages

An example of demographic segmentation is being used in the automobile market. This is done on the basis of income from a household. Suzuki has a low-price bracket for their cars whereas BMW have a high price bracket so it targets high end buyers who are willing to spend more money. BMW have segmented a market by differentiating their products. Comparing it to Suzuki, BMW allow customers to design their car such as the seat material, colour, wheels and engine.

Read More

Schlosser's Fast Food Nation

452 Words | 2 Pages

Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.

Read More

Who Is Responsible For The Rise Of Consumerism In The 1920s

1435 Words | 6 Pages

Modern Americans are still motivated to spend on various products, whether they are useful and necessary or not, as the result of powerful mass advertising campaigns, widely broadcast through many forms of media. Children and young adults are usually the main targets for such campaigns. It is estimated that the average American child watches between 25,000 to 40,000 television commercials per year so advertising undeniably has a great power over the young minds, who in turn would influence their parents and guardians (Shah, 2010). More than 30 billion dollars are spent by families every year as the result of this strategy, which is progressively adapted by many companies (Shah, 2010). Additionally, thanks to these advertisements, people pay more attention to keeping up with the current trend, with what is considered the most up to date rather than the overall necessity of the product.

Read More

How Did Baby Boomers Affect The Economy

1098 Words | 5 Pages

(Generations in Canada) . This essay will explore how the baby boomers were responsible for changing the economy and consumer base by creating new markets, a new industry and workforce including post secondary education and work standards, and how they created and improved new services including education, healthcare and living space. The baby booms loved to consume, they became the biggest consumers of their time,

Read More

1920s Advertising Analysis

1929 Words | 8 Pages

Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.

Read More

Film Analysis: The Merchants Of Cool

561 Words | 3 Pages

The corporate giant Viacom, however, faced difficulties marketing to such audience. Stubborn teenagers are unresponsive to conventional marketing messages. By conducting focus groups, researchers have learned that teenagers respond to ‘cool’. Accordingly, the merchandise industry had to embrace new marketing strategies.

Read More

Case Analysis Of Clocky

1808 Words | 8 Pages

Assessment of STP Options Both behavioral segmentation and age segmentation are strategies that can effectively divide consumers into two major markets

Read More

PESTLE Analysis: The Pestle Analysis Of Alphabet Games

1368 Words | 6 Pages

PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful.

Read More

Marks And Spencer Market Segmentation Strategies

1384 Words | 6 Pages

When M&S specifically targeted an age population, they made that to mainly focus their production and selling efforts for this age group. In this way they have more time and efforts to be produced for something specific and not

Read More

Starbucks Target Audience Analysis

1087 Words | 5 Pages

Starbucks’ target audience is not gender-specific as it included both males and females. The age bracket for adults are between the ages of 25-40 years, and children aged 2 years and above. The adults in the target audience are married, and with children. From a social class viewpoint, affluent families are prioritized, focusing on households with middle to high income. Additionally, these are adults that have graduated tertiary education and are now urban professionals.

Read More

Louis Vuitton Target Market Analysis

999 Words | 4 Pages

The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

Read More

Advertising Effectiveness Of Coca Cola

9060 Words | 37 Pages

The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

Read More

The Barriers Of Communication Between Teenagers And Elderly

854 Words | 4 Pages

There are some elderly

Read More

More about Examples Of Mature Market

Related Topics

Open Document