Media Portrayal Of Women In The 1940's

During the 1940’s to 60’s, the media portrayed women as housewives. Popular TV programmes of the day such as “Leave it to Beaver” and “The Honeymooners” depicts women as the ideal housewife who cooks, cleans, raises well-mannered children and pleases her husband at any cost. Women in the workplace mainly became acceptable due to the men being deployed during times of conflict. They would be out doing the jobs that the men had vacated such as Bank tellers, Shoe salespersons or Aircraft Mechanics. Outside of conflict there were still many that chose to work, but not just in the traditional stereotypical “Woman’s” jobs such as Nursing, Secretarial or Caring jobs, but also in Fashion, Architecture and other areas of male dominated industry. Within the male dominated industry, some women felt as if the men are more prominent or important than

Lucienne Day was a British textile designer who was inspired by abstract art as well as pioneering the use of bright, optimistic, abstract patterns in England after the Second World War. She was the fifth woman to be made an RDI (Royal Designer for Industry) awarded only to those who have achieved “excellence in aesthetic and efficient design for industry” which was a huge accomplishment. Her most well known print was 'Calyx', a brightly coloured textile she had made for the Festival of Britain in 1951.Through a career that lasted more than five decades, she was important not just because she was a highly successful, working woman living in a time in which many women didn't pursue a career, but also due to her inspiring and creative relationship with her husband. They were bonded in their passion and commitment to creating a new clean modern style, and Day has acknowledged that her relationship has helped her follow her own ideas. This suggests Lucienne Day was not overshadowed due to her passion and drive, she wouldn’t let people stand in the way of her goals and