ipl-logo

Melissa Mccarthy Ethos Pathos Logos

1185 Words5 Pages

In February of 2017 Kia Motors America released “Hero’s Journey”, a Super Bowl advertisement for their new eco-friendly hybrid, Niro. The commercial features Melissa McCarthy’s attempts to save the environment with humorous consequences. Through her failures, the audience learns that being an “eco-warrior” doesn’t have to be so challenging. The ad is emphasizing the need for conservation efforts but is also depicting solutions in a way that is fun and light-hearted. By using comedic satire, appeals to logos and pathos, and a consideration of problems and solutions, Kia Motors America convinces its audience that our need for instant gratification is easily achievable by purchasing their new eco-friendly Niro. To begin, Kia Motors cleverly chose their intended audience. The commercial features humor, which is conveyed in a way that appeals …show more content…

By using an appeal to logos, Kia Motors tries to convince its audience that the instant gratification that Americans constantly seek is not going to be fulfilled by wandering around the Earth trying to solve countless environmental issues. However, instant gratification is easily achievable by buying their new eco-hybrid Niro because “It’s hard to be an eco-warrior, but it’s easy to drive like one.” (Kia). By considering a problem and offering a solution, Kia Motors provided its audience with instant gratification, making them feel as though they did something good for the environment. While “Hero’s Journey” does depict a positive idea of being American, it slyly acknowledges our laziness. Many Americans would be willing to help with environmental conservation if the level of effort on their part is low. However, Kia Motors know this, so it offers an easy solution: the Niro. Making the level of effort needed low and the level of satisfaction for doing something good,

Show More
Related
520 Words | 3 Pages

We were asked to read two articles one was “On Buying Local” by Katherine Spriggs and the other was “What’s Eating America” by Michael Pollan. In the article “On Buying Local,” Spriggs showed a great use of logos when she stated that it was better for us to buy locally because it was better for the environment. Spriggs gives us several reasons why we should give up “a little bit of convenience” in favor of helping the environment. Farmers wouldn’t have to lose their farms to larger farms, smaller farms could be more sustainable by using natural and local resources, and there would be fewer emissions. This idea has been meeting with some opposition people worry of economic damage, but Spriggs has shown the argument and counterarguments with the proof of how the argument is flawed.

Read More
837 Words | 4 Pages

Rhetorical analysis of Nissan LEAF Commercial: Gas Powered Everything The purpose of this analysis is to explain the rhetorical situation of an electric car commercial. Based on a car advertisement created by Nissan, they present the Nissan Leaf, in a typical world with typical people – who have yet awaken to realize the truth before their eyes.

Read More
349 Words | 2 Pages

The Pathos of Joyce Byers’ Character Stranger Things, one of Netflix’s newest original series has taken the social media world by storm due to its enticing plot and debut characters who ultimately add quality to the show. In the pilot episode of Stranger Things, the creator uses several media techniques such as the usage of a strong character background and sound effects to effectively appeal to pathos in the audience for the character of Will Byers’ mother, Joyce Byers. Firstly, Joyce has a very strong character background, not only is she a single mother but she also has to finance for sons independently. When Jonathan Byers tells his mother he doesn't know about his brother’s whereabouts because he was working the night Will went missing,

Read More
826 Words | 4 Pages

In recent years, college students have started to address professors informally and inappropriately disregard the academic status entitled to professors and college faculty. As professors, such academic entitlement earned from years of dedication to knowledge and education requires a certain amount of respect and acknowledgement. Molly Worthen and Lisa Wade share their thoughts and opinions regarding this matter and how students should alter their behaviour to meet the needs of recognizing professionalism and promoting academic credentials within a prestigious academic setting. This discussion of academic etiquette leads both authors to use a variety of rhetorical techniques within their works to show their target audience the importance of

Read More
170 Words | 1 Pages

Choose kindness How are these persuasive techniques (Ethos, Logos, Pathos) being used in each video?- They use examples to teach you to put pity on someone even if your friends don’t. Is it effective? Why or why not?- Yes, because it makes you feel bad about what you may have done to people in the past.

Read More
976 Words | 4 Pages

In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.

Read More
769 Words | 4 Pages

As a global energy company in oil and gas industry, Chevron Corporation always plays a role in reducing waste and protecting the natural resource. Through establishing logos, ethos, pathos in the video clips and texts posted on its webpage of fresh water, Chevron is convincing its customers and business partners that Chevron fulfils its corporate responsibility to manage water and improve freshwater use efficiency. In terms of visual elements, Chevron uses videos and words as mediums to show its customers and business partners how Chevron protects the environment by implementing the strategy of “recycled oil field wastewater” in Kern County and “the Richmond Advanced Recycled Expansion (RARE) Water Project” (“Fresh Water”). Chevron Corporation

Read More
753 Words | 4 Pages

Language in the Hands of Corporations: The Effects of Advertising In William Lutz’s essay “With These Words I Can Sell You Anything”, he emphasizes the words and phrases used by companies to make claims that appeal to the consumer, while simultaneously preventing the company from being legally bound to fulfill those claims. He advises to look out for words such as: help, more, virtually, new and improved, up to, acts, works, and like. Lutz claims “Every word in an ad is there for a reason; no word is wasted” (62), and that critical thinking is the only way to see what an advertisement is actually saying (63). For example, an ad by Delta for a bath faucet reads: “Save up to 32% more water per minute.

Read More
804 Words | 4 Pages

On July 20, 2016, Florida Senator Marco Rubio spoke to the Republican National Convention about democratic presidential nominee, Hillary Clinton. Being a former candidate for president himself, Rubio seems to understand what is being discussed. In his speech, Senator Rubio gives reasons as to why Mrs. Clinton is not fit to be the next President of the United States. “Hillary Clinton has spent her lifetime on the inside of a rigged political system that puts special interests ahead of the American people.” (Rubio 2016)

Read More
1177 Words | 5 Pages

“Our products help to ensure that mobility is environmentally friendly, efficient, and safe. In this context, the future obligates us to promote mobility in the interest of the common good, while doing justice to individual needs, ecological concerns, and the economic requirements placed on a global enterprise.” (Compliance) That is a statement from the Volkswagen Code of Conduct. Who would have guessed a determined group of researchers that had been rewarded a $50,000 grant would cause us to realize that Volkswagen was not keeping true to the code of conduct that they had set forth for the company, the customers, and the environment that they promised to protect.

Read More
601 Words | 3 Pages

Each person has the power to influence the world. David Brodwin (2015) in the article “Unsustainable America” describes the situation of American consumers toward sustainability compared with other consumers from other countries that are interested about this issue. Thus, Brodwin explains the reactions of the people in some countries about the sustainably produced. In fact the article has interesting points with cataleptic and objective tones, but the author has biased through the benefit for America.

Read More
1173 Words | 5 Pages

What does the future look like when it comes to the innovation of sustainable power? One company seems to have the answer to that question with their lineup of electric cars, solar panels, and battery packs for homes. Since 2008 Tesla has made a huge impact on the way current generations are dealing with sustainable energy and how we could incorporate it into everyday products. Tesla uses all three rhetorical appeals by incorporating ethos, logos, and pathos throughout their website to make their argument of them having the worlds "best" and "safest" products. Using these rhetorical strategies, they appeal to many "future forward" thinking families who are interested in having the latest in technology with compelling products.

Read More
88 Words | 1 Pages

No Logo by Naomi Klein: Naomi Klein in her book, “No Logo” discusses how companies sell brand instead of product. The commercial is a perfect example of this since there is no direct message saying why you should buy the Toyota Prius, however the emphasize how the appealing the Prius is. Key car features come up in the commercial every time the driver gets into a sticky situation with the police cars. The commercial is building a strong reputation of the Prius so that consumers will want it.

Read More
975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More
3406 Words | 14 Pages

Question 1 a). In order to make decisions about an entry strategy in Scandinavia, Zelectric Motors needs to, first of all, collect information on its current customers in the U.S. The background customer characteristics data that Zelectric should request can be divided into a) demographic characteristics and b) socio-economic characteristics (Hooley, Piercy, & Nicoulaud, p. 213). Demographic characteristics include gender, age, geographic location and subculture (“major subcultures used for segmentations purposes are typically based on racial, ethnic, religious or geographic similarities” (Hooley, Piercy, & Nicoulaud, p. 215)).

Read More

More about Melissa Mccarthy Ethos Pathos Logos

Related Topics

Open Document