“The game has its ups and downs but you can never lose focus on your individual goals and you can not let yourself be beaten because of lack of effort”. In basketball there are legends and there is Michael Jordan. His influence transcends the court, reaching into the realms of sportswear. Michael Jordan's impact on basketball is nothing short of revolutionary. Michael Jordan built the Chicago Bulls from the ground up and transformed them into the unstoppable team that people saw and loved watching in the late '80s and early '90s. Also, the team is very well known to this day. Michael became an idol to a lot of people, especially kids and teens, giving him a reason to follow in his footsteps of becoming the greatest basketball player of all …show more content…
Michael's competitive spirit, unmatched work ethic and the ability to perform under pressure made him a role model for aspiring athletes worldwide. Jordan's on-court performance didn't just make the Chicago Bulls interested in him playing for the team, but it also made Jordan one of the most well-known people and an iconic Jumpman logo The impact of Michael Jordan's sports marketing goes beyond his success; it extends to the transformation of the entire industry. His collab with Nike was a game changer not only for the brand but also for the concept of athlete endorsement and the marketing of sportswear. 1984 Nike took a gamble on young Michael Jeffery Jordan, signing him to a then-unprecedented endorsement deal. As a result of the collab, the launch of the Log Air Jordan, the brand name many people know to this day. Despite his success, Michael Jordan has not been immune to challenges and criticism. The explosion of labor in overseas manufacturing, particularly in the production of Nike and Jordan brand products, has been a point of