Michael Jordan Research Paper

Micahel Jordan

Michael Jordan, a famous basketball player, has sold an astonishing 60 million pairs of shoes since his first release of the Air Jordan in 1985. Michael Jordan has greatly impacted the sneaker industry as an athlete. Prior to Michael Jordan, his only impact wasn't on sneakers but it was on basketball itself as a player Michael Jordan led the Bulls to 6 national championships, he was also named the most valuable player, had 5 MVP awards, and then was named defensive player of the year. Michael Jordan was a game-changer in the shoe industry because he was one of the first people to go past the rule of 51% white on shoes he also led the path for younger athletes and Michael Jordan changed the shoe industry he influenced people

In the 90s, it took more work to get deals with different brands due to marketing strategies and platforms needing to be more diverse and sophisticated. Also in the 90s, the salary was lower. This evidence shows how it was harder to get deals due to some of these things, it limited exposure to different deals. Also back then endorsements were more significant as a source of income which caused the chances of getting these things to be difficult due to the competition. Furthermore, in the 90s, you made less money and it was harder to earn deals with places because few people were getting signed to deals and you had to have been very talented. In the 90s the average salary was $650,000 then throughout the rest of the 1999 season it was boosted to a million. In the year 2024, the average salary is now 7 million. This shows that back then the salaries weren't that high so to get a deal with a place and make more money you would have to be more of an NBA star. Places did not give out as many deals because they didn't know how reliable signing players would be to their company.NBA players needed someone to lead the way for Deals throughout the NBA for the players and the player to do this

Michael Jordan's influence on sportswear culture is undeniable, not only did it change basketball, but it also changed streetwear and the sneaker market. Michael Jordan has had a big impact on both basketball and the marketing of sportswear, Michael Jordan has shaped the landscape for athletes and brands to become better over the years. Information from Article-The impact on sportswear culture This quote demonstrates that Michael Jordan leads a path for young athletes in the market for deals with companies. It also says he shaped the landscape for brands because he gave them an idea of how to make more money and how to interest more people in the market. Adding on April 1985 was the day the shoe industry and deals changed all because of Michael Jordan and his Air Jordan sneakers Air Jordans went on sale in April 1985, it had a huge impact on the sports market.. They were left and right. Jordan was a sensation in just one year Nike made up to $126 million on Air Jordans just by themselves. Sneaker Nation: How a humble athletic shoe became an American Icon. Pg 1 What this quote tells us is that when Michael Jordan dropped his first pair of shoes with Nike they flew off the walls left and right like crazy and due to people liking the Air Jordans so much Nike made $126 million in profit. In