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Misconceptions Of Advertising On Drinking And Driving

486 Words2 Pages

The greatest product in the world would not make money unless consumers know it exists. According to Merriam-Webster, advertising is defined as “the action of calling something to the attention of the public especially by paid announcements.” Advertising comes in many forms including print media, television, internet, and many other mediums. The purpose of this advertising is to spread an important message of not drinking and driving. Sponsored by a company by the name BWM, this ad shares this message to anyone who can drive. Within the image are many descriptive features. The background of the image, which is very bright, appears to be a tiled floor. With this information, it can be suggested that the main character might be at a doctors …show more content…

The character’s real leg is beige and his prosthetic leg is black. The black of the prosthetic leg shows the major differences between the two legs. The white background really emphasizes the differences much more. There are many feeling that can be associated with this image. The first to come to mind is gratefulness. Looking at this image you see a man who has lost his leg and it makes you appreciate your features much more. Another feeling would be awarness. This ad alerts people of the dangers of drinking and driving.
The ad appeals to many logical and emotional features including ethos, pathos, and logos. The ethos of the ad would be the BMW logo in the bottom right corner. The logo gives a sense of credibility to the ad. The pathos appeal to the ad would be the image of the legs. The legs ate the emotion statement and are the real impact of the message. The logos of the image is the caption. It promotes people not to drink and drive, which is the primary message of the ad.
The first caption says “spare parts for humans are not as original as those for cars.” This caption means that spare parts are meant for car not humans, so don’t put yourself in a situation where you may need some. The second caption reads “Don’t drink and drive.”This caption sums up the whole advertisement. It is the simple message throughout the powerful

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