Reed expositions as any other company provides a clear mission statement that defines the purpose and the primary objectives of the organization. The company’s mission statement is: “Delivering contacts, content and communities with the power to transform your business” Reed Expositions is specialized in organizing events, and delivering contacts is the essence of what they do. Based on their global network, their organizational know-how, their market knowledge and the research previously done, the event teams are devoted to find and attract the adequate contacts for their exhibitors and bring them together for mutual business. Those contacts do not include only potential prospects, but also top experts who are pleased to share information