Examples Of Mixed Research Approach

Mixed research Approach

Therefore in order to attain the objective of the study and answer the research questions; researcher adopts both quantitative and qualitative (Mixed) research approach. The reason behind this approach is to gather data that could not be obtained by adopting a single method and for triangulation (Creswell 2003). By using this approach, the researcher recognizes that all methods have limitations; and that these limitations could potentially be neutralized or eliminated this way. The concept of triangulation refers to the use of more than one approach to investigate of a research question in order to enhance confidence in the ensuing findings. Since much social research is founded on the use of a single research method

(quote) .In this study ,even though we referred to bank managers in the same field of expertise , the fact they belong to different banks, with different rankings /standing in Côte d’Ivoire led to different answers and therefore different data . With IDIs, researchers have the opportunity to respond immediately to what participants say and quickly bring forth subsequent questions and receive information. Through the IDIs process, the interviewer also has the chance to delve deeper into some questions, depending on the participant’s response. The other method of data collection in this study were the surveys (questionnaires) administered to bank customers. This study relied on the questionnaire as another key method of data collection, because it identifies and captures questions about a subject. For this particular study, the survey consisted of both closed ended and open-ended questions. Unlike the IDIs where the researcher wanted have insights , in the survey , there were more closed ended questions to ensure only the needed information was provided. Open-ended questions served as a way of clarifying points and perceptions that were not clear enough in other studies or for the researcher. Overall, the survey questions served as a guide and to give the researcher information that will

Even though there are other dialects based on the region one comes from , since French is the language taught in schools and used to perform business, the majority of the population speaks French or have notion of French .The interview questions were first designed in English in order to make sure that the research main points/questions were well conveyed and then after translated in French for the purpose of the interview. The translation was done with a lot of attention to ensure that first the meaning of the questions to ensure that the meaning of questions were not changed but also that the respondent’s answers remained the same to avoid tainting the data to be collected.(World Vision International ,2002).Despite the challenges it brought , the translation of the interview questions in French had many advantages .First, it ensured the consistency of the questions asked and thus the consistency and relevance of the information received from the interview participants. Using the interviewee’s own language is also a proper way of ensuring a well-established dialogue and participation from the participant. Also, well-translated survey questions make it easier for participants to read and respond to the question which is one of the main goals of the interview (Bradburn, Sudman, & Wansink 2004). If participants find the research questions easy to read and follow, then they will be more at ease in the response they