ANSOFF MATRIX- (Opportunity alternatives) PRODUCT & SERVICES MARKET CURRENT NEW CURRENT MARKET PENETRATION • Currently Meso uses Facebook, Linked-in, Twitter for social media. • Insufficient marketing campaigns to fine tune the current promotional mix and to increase sales volumes. • Insufficient advertising and utilization of sponsorship • No software based solutions to compliment the hardware supplied. No brand ambassadors to allow consumers to interact with the brand and subsequently increase usage. PRODUCT DEVELOPMENT • Service IT solutions, telecoms and renting out Multi-Function Printer not only to municipalities and government but extend to schools and universities. • Product line extension such as new limited …show more content…
DIVERSIFICATION • By tapping in to schools and universities will be a concentric diversification as they are related businesses. Key Issues • Based on Meso’s poor financial performance, IT solutions, telecoms and rental of Multi-function Printer (MFP) seem not to penetrate the market and competitors (BCX, Datacentrix, Gijima, Liquid Telecoms and EOH Networks) have leveraged on this proposition. • The brand does not effectively penetrate the target market audience as evidenced by the limited media choices to advertise. • Meso has only identified two market segments i.e municipalities and government and this has subsequently limited the brand from reaching other potential consumers. • Several contract that Meso have with the municipalities and Government ends without renewals and as a result, Meso’s Group turnover for FYE 2014 declined by 47.80%. This is an indication that Meso lacks IT solutions that are differentiated to generate revenue and to enable customer centricity. New