What exactly is social media? Merriam-Webster dictionary defines it as communicating in an electronic form using websites for networking and blogging. Communities are created to share information for both personal and business use; videos are also considered a part of social media.
Some colleges, such as Rutgers, the University of Florida and the University of Southern California are now offering programs in social media in response to the need for these skills.
Why is it important in the business world? Why not just mail out flyers, letter or other means of communication to the masses? The answer is that overall it is more cost-effective and immediate. In the time that it takes to create, produce and send a tangible communication, the social
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Poor timing of a message can easily turn followers away or even make them angry and retaliatory.
A few of the pros who have made their mark in social media are: Ann Handley is the chief content officer of Marketing Profs. Her best-selling book, Everybody is a Writer, has appeared on the Wall Street Journal list. Forbes names her as Most Influential Woman in Social Media and one of the Top 20 Women Bloggers. @MarketingProfs
Eve Mayer is Owner and CEO of Social Media Delivered. She has been recognized by Forbes, CNN and Inc. Magazine. She is well-know and recognized for being influential on LinkedIn. Follow her @LinkedInQueen
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He is a best-selling author and has been named by Forbes as one of the top 10 online marketers. The Wall Street Journal names him as a top influencer on the web. He has also been awarded Congressional Recognition from the United State House of Representatives. @neilpatel References
Baer, J. (2015). 6 Skills You Need to Be a Social Media Professional. Retrieved June 14, 2017, from