When Mr. Marchionne joined Chrysler, the organization was emerging from bankruptcy and needed to be revamped to regain stability. He knew what it would take to recreate the organization and make it profitable. Furthermore, he understood that the observable artifacts and basic assumptions about Chryslers culture had to change. Basic assumptions are embedded in an organizations culture as a result of people’s perceptions and what they think, Mr. Marchionne had to change these perceptions to establish a new vision for Chrysler. Therefore, he changed the corporate culture by firing veteran executives who did not fit the new vision and established a new management team by meticulously working with Chrysler executives to establish who to keep