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Chrysler Organization's Example Of Change With Sergio Marchionne

392 Words2 Pages

Chrysler organization has made a remarkable example of change with Sergio Marchionne the company leader. The organization was facing bankruptcy and Sergio met with Chrysler's team and encouraged the leaders to review the company's issues. Sergio knew this issue had been overlook for quite a while. The current leaders was over looking some major problems such as low production, plants not achieving maximum productivity and value and incentive killing the company 's motivation. Alone with the many problems the company face Marchionne indicated the very obvious for Chrysler offering high rebate and different incentives to increase sales. He wanted the leaders to be aware that what they were during will not help to increased the business revenue. " But rarely , he added , has heavy discounting in pursuit of high volumes helped auto makers generate profits in long term" (Kreitner & Kinicki,2013 P.86). The Chief Executive urged Chrysler to began to create a better corporate culture and focus on the organization goals. Marchionne hired a team that he hired with the skill sets for every job opening. In order to comprehend Chrysler's culture adjustment that the company was experiencing. Take a moment to analyze the areas of similarities employees working conditions change when they are trained to do the job. If you go online and review the company's website's goal and mission statement. You will immediately read …show more content…

This offer was to the one thousand customer to come in and buy car or truck. The auto giant wanted to send a message to their customer base they really wanted their business. "He reinforced the company's belief in the quality of their product with a rebate offer of $300 to the first 100,000 purchasers of a Dodge truck or auto-"proof" of the seriousness of his claim" (Benson & Thorpe,

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