ipl-logo

A Rhetorical Analysis Homewards

1456 Words6 Pages

Jeep is a motor vehicle brand that started in midst of the second World War in the early 1940s. The US military entered into a contract with Willy’s Overland to mass produce an all terrain vehicle that fit strict guidelines for combat use. Willy’s Overland, the company that fostered the Jeep brand, designed and distributed thousands of motor vehicles with 4x4 capabilities to the US military. The 4x4 Jeep became a staple for the US military in all sorts of combat situations, being as it was one of the first of its kind. The Jeep 4x4 was such a success on the battlefield that it was coined by the US Army Chief of Staff, "America's greatest contribution to modern warfare.” Since the second World War, Jeep branded military vehicles maintained its …show more content…

Its common theme of outdoors and ruggedness hold true throughout its car line-up. They want consumers to know that there is a specific “Jeep Lifestyle” that comes with owning a Jeep. Wellness, adventure, and outdoors are some of the different kinds of messages that Jeep tries to convey. These kinds of messages are also translated throughout its brand extensions and sponsorships. As seen in the advertisement to the right, they use their brand in scenarios in which a certain feeling would be conveyed. Outdoors and excitement is often seen in such ads, and further illuminates what the Jeep brand stands for. Jeep also produces outdoors gear, such as backpacks, apparel, tools, tents, and a variety of other products that would be used in those circumstances. Their brand extensions are often made to fit the current positioning of the Jeep brand, and it is rare that you would see them veer from that …show more content…

Produce reliable vehicles that perform at the level they should at the price they are offered at. Fiat Chrysler has been struggling as of late with not only Jeep, but other brands as well. In order to compete in the information age, where everything there is to know about the performance of a car is one click away, Jeep needs to not take any shortcuts. Since Jeep is such a storied car brand, Fiat Chrysler needs to make sure they do not allow it to go under. They can do this by pooling resources from struggling car brands within their portfolio, or taking away some advertising expenditures and putting them towards overall product

Show More
Related

Preston Tucker: The Man And His Dream

300 Words | 2 Pages

Tucker has a long history of goliath thoughts. Amid WWII, Tucker expected the requirement for a reinforced vehicle for the

Read More

Half Track History

1422 Words | 6 Pages

Throughout the evolution of the track-wheeled vehicle during peace and wartime, there was one vehicle that combined the effectiveness of a large truck and a fully track-wheeled vehicle. The Half-Track was widely used during World War II on both sides of the lines. The Half-Track was highly versatile, making it the premier selection for the United States Army for nearly every function throughout the wars. There have been hundreds of uses of the Half-Track, including supply movement, crew movement, and anti-air protection. The effectiveness of the Half-Track as an all-purpose vehicle can be broken down into several areas.

Read More

Mustang Ad Comparison

1431 Words | 6 Pages

The 2012 advertisement targets the young wild-hearted citizen who likes to go just a little over the seed limit, by using a scenic landscape of an open road with the car flying by. In the fine print of the ad it states that the car 444 horsepower with a 5.0 exhaust making it uses the logos persuasive technique by state statistic facts. The ad also uses a ethos tactic by displaying the car moving at a high speed to imply that the car is made for that and wont have any problems making it reliable. While the image uses a pathos appeal with a calm view along the water while the car is driving by. The Calm orange sunset along side the car creates a shadow under the car, which make the simple black color pop with the red ascents.

Read More

World War 1 American Technology Vs German Technology

675 Words | 3 Pages

However, Ford was only able to make 15 tanks and shipped it to the U.S. soldiers overseas. Sadly though, only 2 tanks made it to France and due to the limited testing they were at no use during war. The German tank, Sturmpanzerwagen A7V, was a slow process of a machinery to make. The German army asked for 100 Sturmpanzerwagen A7V but only 20 were

Read More

How Did Germany Build World War 1-12 Tanks

919 Words | 4 Pages

Jackson Riecken English II Saunders 10-12-15 Tanks were a new piece of armored artillery that were pioneered before World War One (Dougherty 7). They had many purposes and were different in many ways (Prado). The Germans started creating their first tanks in World War I, and the first model was known as the “A7V Sturmpanzerwagen” (Dougherty 14). According to Dougherty, the A7V was “essentially a large armored box containing the crew of 18 men, the power plant, and up to 7 machine guns plus one 57 millimeter gun. The German tanks grew more effective as armor became thicker, guns became larger, and engines became more powerful (Dougherty 132).

Read More

Stalin Tank: WWII German Tiger And The Panther

1143 Words | 5 Pages

Instead they had it worked along side them. The Panther is mainly known for its firepower and mobility. Because this tank was so well guarded by other heavier and armored vehicles, it had big effects on the allies. The Panther was believed to be one of the top designs in WWII.

Read More

Kia Optima Commercial 'Impressive'

761 Words | 4 Pages

We live in a society that is dominated by brands and advertisements; everywhere around us there is some type of brand or service advertising itself to show consumers too pick them over another brand because x, y, and z. Brands and services rely on advertisements to influence consumers to buy their product or use their services to promote their market sales and spread the word about their brand or service to others. Ways of promoting brands to the general public are through commercials. With every brand comes a certain lifestyle that, that company is trying to endorse. Brands have an underlying message that goes without saying, “buy our product” and you will be considered “wealthy” or “popular” or look “cool” which can psychologically make up your decision without even doing research on other competing brands. In the 2015 Kia Optima commercial titled “Impressive”, Kia displays their car in a garage with

Read More

Armor In Ww2

965 Words | 4 Pages

Patton displayed how armor can be used in rapid movements in conjunction with infantry to defeat the enemy. However, the doctrine of U.S. armor used in World War II was developed large in part by General Patton prior to the United States entry into the war. “Patton was a highly effective pioneer, advocate, and exponent of modern mechanized warfare as well as a doctrine of highly mobile offensive, which enabled American ground forces to prevail against the army that invented blitzkrieg”.

Read More

Battle Tank Research Paper

965 Words | 4 Pages

Lloyd George, the British Minister of Munitions, then ordered the heavy production of the Mark 1 tank model. World War 1 may have been when the tank was created but World War 2 is when the tank truly became a powerful military weapon(Duffy, Michael). The tank evolved a lot in World War 2 and World War 2 is when the tank truly became a main military weapon. “While World War 1 was the birth of the tank, World War 2 saw their true coming of age”(Cooper, C).

Read More

General Motors Pros And Cons

658 Words | 3 Pages

It has recently become apparent that All-American Automobiles needs to find a partner business that can expand the market for our customized vehicles beyond our current tri-state operating range. Through research, we discovered that General Motors would be an ideal partner with their global reach and wide network of dealers. The partnership would focus on the customization of new General Motors vehicles for use as promotional materials, such as giveaways, raffles, etcetera, though their dealer network. The following report details the need for this partnership, the history of General Motors, and the benefits that they will derive from the partnership, along with what we hope to gain. All-American Automobiles History

Read More

Taking A Closer Look At The Advertisement For Chevrolet

1259 Words | 6 Pages

As one looks at the advertisement for Chevrolet, one can see a small variety of cars from their latest lines of production, the 2017 models and a 2018 model thrown in as well. The Camaro, Sonic, Silverado HD, Equinox, Tahoe, and Malibu, all displayed in a neat line. One can also see awards given to these cars by the J.D. Power awards in the foreground of the picture, in a line somewhat corresponding to the line of cars behind them. There is also a small amount of text in the corners, and this text also emphasizes the pride Chevrolet has in their awarded line of automobiles.

Read More

Polaris Rzr Advertisement Analysis

601 Words | 3 Pages

The online ad used vivid colors and wild scenery to elegantly sell their UTV to the off road community. By passionately displaying the raw speed and splash of adrenaline this machine contains they captivate the adrenaline addicts who crave the need for speed. They accomplished this by uniquely illustrating playful and unrestrained colors to appease

Read More

Ad Analysis: Good Housekeeing

1119 Words | 5 Pages

Toyota XSE Have you ever watched a commercial and thought Wow, I want that? There is a lot that goes into an ad or commercial for a product. Advertisements, rather in print or on tv works by capturing the reader’s attention by making their product seem like the best thing since sliced bread. They make their product an it factor, using an athlete or someone famous in it, or just by making it look like the hottest thing around, which makes people want it. People want and need to be like that famous person or have that product to feel good about themselves.

Read More

Toyota Camry Essay

638 Words | 3 Pages

A host of American vehicles held the fourth spot; the first “import” brand took the fifth position when the Honda Accord was slotted in. Once again, a bevy of traditional American models held the sixth and seventh spots. The Toyota Camry and Sienna, as well as the Honda Pilot and Odyssey, secured the eighth spot with the Ford Expedition coming in ninth. The tenth position was filled by a combination of models from Chrysler, Lincoln, Acura, Honda, and

Read More

Personal Statement: Best Sports Cars

1399 Words | 6 Pages

It was, actually, the very first blog post WW2 exchangeable to be made in the United States, as well as was a joint endeavor in between Nash-Kelvinator Corp, which supplied the drivetrain, and also Donald Healey’s business, that accountabled for the framework and also physical body. When it must be needed, poorly or not at all utilizing the safety and security

Read More

More about A Rhetorical Analysis Homewards

Related Topics

Open Document