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Neiman Marcus Launches Mynm To Personalize Ecommerce

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Description of Article In the article “Neiman Marcus Launches MyNM to Personalize Ecommerce” by Nancy Buckley, it talks about how the famous department store is creating a personalized shopping experience for their online customers. MyNM allows customers to receive a personalized shopping experience that would replicate the in-store experience. According to Ginger Reeder, Vice President of Corporate Communications, “this personalization is an attempt to replicate the personal relationships that are the hallmark of our customer/associate relationships in our stores” (Buckley, 2014). Through this personalized experience, MyNM offers multiple suggestions such as “trending items, top pinned items, what’s new since your last visit, our most requested, you may also like, and now on sale” (Buckley, 2014). MyNM has collaborated with Pinterest in order to see what items consumers are interested in across Neiman Marcus. This helps customize the personal experience. Additionally, this article talks about personalized ecommerce. When a customer has a memorable online experience, they are more likely to return to the site and shop. Barney’s New York was also …show more content…

Widgets are an “embedded code in an HTML page that users can inset into Web sites, blogs or social networking pages to provide information, interactive activities, and items for sale” (Poloian, 2009, Page 228). MyNM are presented with a variety of widgets that offer a personalized shopping experience. As stated in the description of the article, these widgets include “what’s new since your last visit,” “top pinned,” “our most requested,” “trending items,” “you may also like,” “now on sale” and the best sellers in different categories such as shoes and dresses (Buckley, 2014). These widgets are essential to MyNM as they help gain a connection between the retailer and consumer and make the consumer feel more personal with the

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