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Business Analysis: Topman TV

684 Words3 Pages

Topman’s time on site is 00:03:53. This is considerable low bearing in mind the amount of followers the brand has throughout social media. With 110k followers on Twitter/ shared 8487 photos/videos. 7730 followers on Topman’s Facebook page. Instagram where there are 396k followers. Pinterest with 16.2k followers. Topman TV is a YouTube channel, whom 8,039 people have subscribed to. Including online sales, which has risen to £189.3 million. 3.7 E-CRM 86 ‘Businesses that strategize and implement an E-CRM solution are able to align their processes around technology to effectively deliver seamless, high-quality customer experience across all channels’ (Techopedia). Topman follow ECRM through the business and the brand. They Improve customer relations, …show more content…

Once logged in to their account, there is a welcome message that greets the customer using their name. Another feature is their homepage once logged in are images and information particular to the customer; linked to their shopping habits; ‘things you may like’. There is an experience for the customer which can be booked online; with the experience being in a bricks and mortar store. The express experience; a 30 minute fashion fix for those who know exactly what they want, or have an idea to be perfected. Topman hand-pick items in advance of their arrival, for a seamless in-and-out shopping …show more content…

They will talk the customer through the trends of the moment and advise them on how to introduce them in to their existing wardrobe. The experience; a 2 hour wardrobe overhaul. The team will offer an in depth consultation to help understand and realise the customers style needs, in order to create a considered edit of the seasons key looks. For them to take home. Powered by Google+ Hangout technology. This service is available to all UK customers. There is an online feature called ‘Unique video-chat shopping consultation’. This is a way for the brand to communicate with their market and also links in with the customer shopping experience and personalisation. There is no minimum spend and Topman also offers free express delivery on all orders. 4.0 Mobile presence ‘In the UK, clothing/apparel/accessories is the top retail category searched for on mobile devices’ (econsultancy, 2015). 65% of Topman’s consumers are using the brands mobile app. With the remaining 35% shopping on their computer desktop. There is a difference between Topman’s desktop site and the mobile app. The homepage of the brand are similar but the layout of the page differs. Topman’s desktop

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