Retail Anthropologist Research Paper

Some Benefits of The Surveillance Consumers by Retail Anthropologist Shopping has become a daily activity which happens a billion times in around the world. People cannot imagine how their life would be affected if shopping was suddenly stopped. The consumers have impacted the retail industries, and the retail industries have influenced the consumers. They are both impacting each other. Indeed, the retail industries improve their business by learning consumers habit. And consumers feel happy with their rewards because of their shopping habit. Some people will refute the claim "The surveillance of consumers by retail anthropologist is manipulative and unethical". They think that the surveillance of consumers by retail anthropologist

Certainly, the retail business industries use that system to monitor their consumer habit or their favorite shopping because they want to know what type of merchandise or goods they need to put more on the shelves. For instance, if the consumers are looking for their shoes, so they might want to buy their socks. By learning the consumers habit, the retail business industries will arrange shoes and socks in the same section, so the consumers feel more comfortable when they want to buy their products. It seems that there is no privacy for consumers when they are shopping since they are in control by the surveillance of consumers by retail anthropologist. However, people should think that these programs are used for good purposes by the retail business industries. According to National Science Foundation video, "By providing the data to the retailers and manufacturers, they can design the stores to match the shopper interest." (Rajeev Sharma). Actually, they just want to keep track their consumer favorite products. Furthermore, they also desire to know when and where their retail store has the crowd customers in everyday, so they can arrange their employees to support their customers. Therefore, they can study to improve their