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Netflix Target Audience

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Netflix is a popular online streaming site that allows individuals to watch movies and TV shows without any interruptions from commercials. According to Solis (2014, October 14), “29 million people worldwide have registered for the online streaming website.” College students, being part of that statistic, use this site, surpassing most people, in other words, binge watch. “People within the ages of 18-29 are more likely to binge watch sites like Netflix and Hulu” (Pollack, 2015, May 4). About “73% defined binge-watching as viewing two to six episodes of one TV show in a single sitting” (Piper, 2016, January 18). Student’s use this website in order to help them relax from all the hard work that they put in on a day full of classes and athletic …show more content…

According to Chaudhary (2014, November 6), “excessive binge watching involves sacrificing the emotional resilience and feelings of sustained happiness that come with having positive social interactions.” Basically, Chaudhary is stating that when we binge watch episodes, like Friends or Grey’s Anatomy, we tend to sacrifice our social life in order to continue watching our shows. College students have this problem, and the worse part about it is that it is not helping them experience college in a positive way. Like Epstein (2014, November 2) says, “Netflix could obstruct a healthy social life, sabotaging opportunities to hang out with friends.” Being social and creating friendships is all about having that college experience, not …show more content…

According to Hugo (2015, May 29), “there’s convincing evidence in adults that the more television people watch, the more likely they are to gain weight or become overweight or obese.” Also, Lilian Cheung, a lecturer at the Harvard School of Public Health, states, “There’s emerging evidence that too much TV watching also increases the risk of weight-related chronic diseases, such as Type 2 diabetes” (Hugo, 2015, May 29). Overall, binge watching Netflix is a bad way to add to your daily diet and can cause chronic disease to appear. “Adults who consume TV in excess of 3 hours per day double their chance of a premature death” (Chaudhary, 2014, November

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The Overuse of Television Kameron G Loyd BYU-Idaho  During an average week, how much television does the average child watch? Parents, educators, and concerned citizens alike would be appalled at the answer of 1,480 minutes (BLS American Time Use Survey, A.C. Nielsen Co.). They would also be revolted by the statistic that 54% of four to six year olds would rather spend time watching television instead of spending time with their fathers (BLS American Time Use Survey, A.C. Nielsen Co.). In 1984, Neil Postman saw how devastating television watching was becoming to the culture of America, and gave a speech to the literary community at the 1984 Frankfort Germany Book Fair entitled “Amusing Ourselves to Death” which deals directly with this monolithic issue. Although the speech and subsequent article, published in Et Cetra, were directed at the publishers, writers, illustrators, etc., all those who read this article can also benefit from Postman’s overarching desire to decrease the hours of mind-numbing television watching.

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Though it is already one of the most successful and highly ranked streaming networks of the century, Netflix is expected to eventually become America’s standard model for television and media streaming. The success of the company is attributed to the diversity of both its content and the wide audience it services, as well as to the convenience and accessibility of Netflix. What initially set Netflix apart from its competitors was that it conveniently offered diverse content on multiple different platforms. Viewers are offered over 125 million hours of documentaries, movies, network show series, and originally produced content. Netflix doesn’t just offer the most popular and current movies and shows, either- there are plenty of old time classics

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To further convince the reader, Ludden uses a study referenced in a journal by the credible Duke University psychologist, Jenna Clark. The study addresses college students and how the more Facebook friends that freshman had, the less socially adjusted they felt, whereas with seniors, the more Facebook friends they had, the more socially adjusted they felt (Ludden). This was due to a majority of the freshmans' friends being friends from high school or back home, whereas most of the seniors' friends were friends that they had made in college, therefore they were more connected with them because they interacted with them both online and in person. This study makes it easier to understand how the effect that social media has on you fully depends on your use of it. It makes sense that one would feel isolated and less connected to their environment when they are spending their free time connecting with those who aren’t around them.

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With technology giving us many more ways to watch entertainment today, many TV views are binge-watching their favorite TV shows across many different types of platforms. For those who do not know, Binge-watching is where you watch multiple television shows or in some cases movies for hours and hours on end. Looking back into the past, many TV stations would air marathons of different types of TV shows in a single day. This eventually lead to consumers watching marathons of TV shows and movies on DVDs and around this time the term binge-watching came to be. Though binge-watching can be traced as far back as the early 1990s, it did not gain popularity until about 10 years ago, when Netflix and Hulu began offered online streaming of TV shows and movies.

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In an article featured in the guardian newspaper journalist Steve Rose discussed this topic in relation to television and film and how Netflix and other influences have changed the advertising of products in recent years. “One factor fuelling the rise of product placement is that traditional advertising breaks aren't hitting home like they used to. We love our new era of quality television so much, we'll do anything we can to watch it uninterrupted, whether that means paying subscriptions, watching on DVD, streaming and downloading online (legitimately or illegally), or, most often, using PVRs to fast-forward over the ad-breaks. Per research, 90% of households with digital recording use it to skip ads”. Rose

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About an average of 32 hours and 47 minutes a week only Americans watch TV shows and 58 minutes a week watching things online (Schonfeld, 2012). Each day technology is developing and its becoming a big part of our society and our foreseeable future. A study shows that only 0.4% of the world population used internet in 1995, meanwhile 50.1% of world’s population used internet in 2016 (Internet Growth Statistics). People should be aware of the side effects of media, because teenagers get influenced by the things they watch and this could change the way they behave to certain things.

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