- Passionate about building relationships between consumers and businesses, while maximizing customer experience through all marketing channels.
- Effective at solving problems creatively and effectively—and leveraging those solutions into strategy-oriented improvements.
- Adept at analyzing customer trends, insights, and interactions, and translating those into real-world results.
- Effective at developing brand strategies and metrics.
- Well-versed in collecting, analyzing, and utilizing advertising impact to advance brand strategy.
- Experienced in working with international clients to raise their global and cross-cultural growth.
- Knowledgeable about social media trends and strategies—especially in brand and consumer engagement.
- Vertical
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- Established awareness, engaged in customer conversations, and shared back an executable customer strategy to drive profitable growth (+$60M revenue and +30% share growth).
Successes include:
Toys ‘R’ Us Customer Partnership: Partnered with marketing, PR team, project managers, other key stakeholders to create robust Joint venture customer plans, sell in strategy, intervention plans for the category, and collaborated with customer’s media agencies to create co-marketing campaigns between companies.
Increased sales via quantitative testing: Revamped affiliate digital marketing using customer segmentation and filtering strategy; generated $18.9M in revenue and +27% increase in Customer Lifetime Value.
New product launch sell in: Created simple and consistent shopping experience at shelf and highlighted consumer benefits vs. competition to drive trade up.
Package Restage: Designed full brand packaging restage in three months and aligned internal and customer’s management to designs
Category manger) Brand MGT - digital -
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Copywriting & Content Development: Developed SEO content for eleven brands writing site copy, product features and benefits, and cleaning up eCommerce product content.
PPC Advertising: Created advertising campaigns, including writing, and testing ad copy. Delivered ROI of $2.19 (+8% increase 1YA), Click Through Rate +16% increase, impressions +22% increase in first 5 months of role. multivariate testing methodologies
Testing and optimization: Analyzed CRM info to have a deep understanding of content consumption on mobile feed is different and identified time spent per post on mobile vs desktop (1.7s vs 2.5s). Utilized Origami logic for digital analytics across key domains including Website, Search, Social, CRM, eCommerce, and paid media
User Experience: Conducted engagement mapping and shifted focus to platforms with highest brand building potential and develop specific action plans (30/60/90 Day) with dedicated owners to deliver on key platforms. Headed A/B testing and multivariate analysis resulting in +13% organic increase in search