Though GENCO might not be a household name on the customer level, it most certainly has become one in the business setting. GENCO holds the comfortable position of being the largest enterprise in the returned product processing industry in the USA (benchmarking article). For retail companies this means a solution in the form of scale and expertise, in an area and in a time where heightened scale and experience could mean a substantial competitive advantage and a boost in the triple bottom line. This premise holds true for companies of all sizes and forms and across a wide range of industries. For smaller, specialty retailers however, GENCO services might be particularly appreciated. The adjustment to shift to a return-friendly business, as demanded and expected by today’s customers, has not come without difficulty. In fact, without the support from GENCO, the shift for specialty retailers might not have been possible as their volumes are simply too small as to be able to reap any advantages from returns. Lucy Rooth, VP of sales for retail services for GENCO, stressed on this when she made the following estimation; “The same item that costs a large retailers such as Sears $1 to process could cost a specialty retailer $30 to process” (Anom, 2002). By partnering with GENCO, such specialty retailers are able to enjoy access to GENCO’s economies of scale, expertise in areas such as packaging and delivery, technology and online return solutions. This has ultimately allowed speciality …show more content…
GENCO holds an impressive resume when it comes to their list of customers, or partners, as they call them.This list includes companies such as Best Buy, Target, FedEx, Home Depot, Sears and Wal Mart. For all of these companies listed, and more, GENCO has assumed the key role in their reverse logistics