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Nielsen And CBS Are Making History

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Nielsen and CBS are making history. The broadcast network is the first to make the leap to include its digital audience in its TV ratings, and Nielsen’s Total Audience is the key to making that happen. At the end of last month, CBS announced that its All Access digital subscription service is fit for Nielsen’s Total Audience measurement. All Access allows viewers to live-stream videos and watch on-demand, and now those viewers will be included in CBS’ TV ratings. CBS and Nielsen are pioneers in an industry that has yet to fully understand and embrace digital viewership. With Total Audience’s capabilities, however, that’s all about to change. David Poltrack, chief research officer for CBS, said that the industry has been experiencing a period

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