Nordstrom Corporate Structure

1) Nordstrom is one of the biggest fashion retailers that have specialized in personalizing the experience of their customers online and office over the last few years. Nordstrom owns their own Innovation Lab where 30% of their budget goes into developing and testing new products for the store.

Their marketing team follows the activity of their Pinterest pins to identify products that are trending then processes the data to promote the popular products in stores and on their online webpage. The store has recently unveiled they will be merging in-store and online shopping experiences by interactive touch screens in fitting rooms. In select stores customers can browse images on instagram and see reviews of certain products on a large screen.

The place an employee uses the Internet matters because typically the needs for the web are different. Workplace internet connections are usually business grade, therefore faster and can withstand data of larger sizes, Home access points are usually a router and modem built to withstand everyday files and speeds, not business files. The differences in conversion from work systems and home systems can cause problems as well. If a company uses Mac files and versions of documents, a home address could be equipped with PC applications and be transmitted poorly.

Distractions at home can also greatly affect time and money. Being in a work environment, people are more prone to spend their time wisely and of the task at home. People at home are more likely to find distractions in their home, and on the web being they are not directly supervised.

E-marketers can use the information studied from at home and at work users to specifically target their offerings currently on the web. Products can be offered specifically, and multimedia can be used for work users.

Today, Purina has 23 brads for cats and dogs. Some brands are marketed to price sensitive shoppers, while other brands are specifically for health conscious pet owners. The company has created brands such as cat food appetizers, pet treats, and kitty litter that have gained massive popularity in the more recent years.

C: Purina does a fantastic job of marketing their company to boost sales on and offline. Online, Purina often partners with well-known companies for new campaigns (i.e. Jenny Craig-Project Pet Slim down, and Martha Stewart- Pet Tips in Doggie Mail). Offline, Purina has become known for their guerilla marketing tactics and large range of sponsorships (i.e. Official sponsor of Westminster show, event center for dog shows and competitions, Pet Care Pride supporter).

Purina customers have an extremely strong sense of brand loyalty. I think the company could use this to their advantage to stay relevant in todays world of convince and technology. There are several start-ups that have websites to deliver dog food to your door. You can choose to be automatically sent supplies in intervals of your choice (i.e. one month, three, six), and can pause and resume shipment schedules. Customers can take quizzes based on pet breeds and needs to get recommendations of brands to choose, and can switch brands easily based on current needs and preferences of pets. I think Purina would be smart to look into this type of business