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Nordstrom Financial Analysis

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Online sales accounting for more than 20% of its business, Nordstrom Inc. is investing heavily in technology to drive revenue across all channels. Nordstrom, No. 18 in the Internet Retailer 2016 Top 500 Guide, reported combined online sales across Nordstrom.com, NordstromRack.com and HauteLook of $661 million in the first quarter of 2016, up 10.7% from $597 million last year. Online sales account for 20.7% of the upscale retail chain’s Q1 sales. Nordstrom reported combined online sales for those brands of $166 million, up 41.9% from $117 million last year. Sales through its full-price e-commerce site, Nordstrom.com were more subdued. Nordstrom reported sales through Nordstrom.com of $495 million, up 3.1% from $480 million last year.
Nordstrom’s purpose has been to provide a fabulous customer experience by empowering customers and the …show more content…

Customers looking for unique pieces can watch for these special events.

• Best for The Nordstrom website carries shoes for adults and children and is best for oversized adults, professionals, fashion lovers and hard-to-fit individuals.

This is a usability benchmark of the checkout experience of Nordstrom. The overall performance of Nordstrom is decent. It is especially a state of the art Layout, state of the art Copywriting, and good Flow that helps Nordstrom's checkout UX, however they have a broken Data Input performance
The site is benchmarked by across the 63 guidelines from the E-Commerce Checkout usability study. Nordstrom's checkout process adhered to 39 usability guidelines, violated 18, and scored neutral on 3 occasions, while a remaining 3 guidelines weren’t applicable.

Industry comparison: Apparel & Accessories
Overall Nordstrom ranks 15 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Apparel & Accessories

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