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Macy's Target Audience

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Coming to the third and last retailer, selected for this comparison, Macy’s is a lot like Nordstrom, in that their target audience seems to be the same. Macy’s also seems to be targeting the same tier of customers as that of Nordstrom. Prices range between $50 - $200 and above. Their target audience seems to be the people who make up the second and first tiers, such as SEC B, and SEC A-. However, just like Target, the company offers different options in terms of color and wide. It also has a wider portfolio of products available for sale, and shows which item is available through the size chart. Along with this, the company is also focused on providing convenience to the consumers, by improving the overall shopping experience. Unlike Target
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